Question 1

Match
-This type of brochure fold has both the left and right sides of the design fold into the center.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs K

Question 2

Match
-Another name for direct marketing.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs C

Question 3

Match
-This elegant design option pushes the image into and slightly below the papers surface.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs P

Question 4

Match
-The most common type of brochure fold.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 5

Match
-Also known as a fan fold, this pleated type of fold is a great choice if you want to take your target on a step-by-step journey.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 6

Match
-This type of direct marketing can be defined as any advertising material sent by mail to a targeted consumer to encourage a sale or further inquiry.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 7

Match
-This type of fold uses a single sheet of paper folded one time.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 8

Match
-A popular type of brochure fold with six panels that that are folded back and forth.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 9

Match
-The process of cutting a surface (paper) into an interesting customized shape.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 10

Match
-To ensure promotions are not overused, the type of promotion employed should be tied to how long the brand has been on the market.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 11

Match
-Also known as a cross fold, this more complicated type of brochure fold, is first folded in half horizontally and then again vertically.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 12

Match
-A small folded layout, typically used to see the folds and page space for brochure design.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 13

Match
-Direct mail is also known by this derogatory name.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 14

Match
-A creatively designed set of materials that includes a letter, possible promotional device, and brochure sent to the target through the mail.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 15

Match
-3D graphic effect.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 16

Match
-Multiple page booklets that promote any number of diverse products.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 17

Match
-The enticement copy seen on the outer envelope of mailed advertising materials.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 18

Match
-This brochure fold is also known as a barrel fold. It uses one sheet of paper that is folded inward multiple times, resembling a cone.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 19

Match
-The formal name for purchase incentives.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 20

Match
-A slang term used for the business letter seen within a direct mail kit.

Accepted Answer

A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs 
A)  Bi-Fold 
B)  Die Cut 
C)  Direct Response 
D)  Tri Fold 
E)  Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Match -This type of brochure fold has both the left and right sides of the design fold into the center.

Match -Another name for direct marketing.

Match -This elegant design option pushes the image into and slightly below the papers surface.

Match -The most common type of brochure fold.

Match -Also known as a fan fold, this pleated type of fold is a great choice if you want to take your target on a step-by-step journey.

Match -This type of direct marketing can be defined as any advertising material sent by mail to a targeted consumer to encourage a sale or further inquiry.

Match -This type of fold uses a single sheet of paper folded one time.

Match -A popular type of brochure fold with six panels that that are folded back and forth.

Match -The process of cutting a surface (paper) into an interesting customized shape.

Match -To ensure promotions are not overused, the type of promotion employed should be tied to how long the brand has been on the market.

Match -Also known as a cross fold, this more complicated type of brochure fold, is first folded in half horizontally and then again vertically.

Match -A small folded layout, typically used to see the folds and page space for brochure design.

Match -Direct mail is also known by this derogatory name.

Match -A creatively designed set of materials that includes a letter, possible promotional device, and brochure sent to the target through the mail.

Match -3D graphic effect.

Match -Multiple page booklets that promote any number of diverse products.

Match -The enticement copy seen on the outer envelope of mailed advertising materials.

Match -This brochure fold is also known as a barrel fold. It uses one sheet of paper that is folded inward multiple times, resembling a cone.

Match -The formal name for purchase incentives.

Match -A slang term used for the business letter seen within a direct mail kit.

Where Does the Creative Process Fit in Advertising: The Business Behind Advertising Creative

Conceptual Development

Getting Attention and Delivering an Informative Message

Visuals and Their Voice in Advertising

Type As a Design Element

The Many Visual and Verbal Voices of Color

The Stages of Design

Layout Options and What They Say

Spokespersons and Character Representatives As Part of the Concept

Graphic Design, Logo and Package Development

Writing Copy That Strategically Promotes the Brand and Talks to the Target

Concepts That Incorporate the Visual and Verbal Voice of Individual Media Vehicles

The Design Behind Broadcast

Making It Big and Taking It on the Road: Out-Of-Home and Transit Advertising

What Makes Internet and Social Media Marketing Work

What Makes Mobile Work

Campaign and Visual and Verbal Uniformity Across Multiple Mediums

Pitching, Approvals and Deadlines

Filters

Exam 15: Direct Marketing: The Old Guard