Multiple Choice
Match
-A creatively designed set of materials that includes a letter, possible promotional device, and brochure sent to the target through the mail.
A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs
Correct Answer:
Verified
Correct Answer:
Verified
Q9: Match<br>-The process of cutting a surface (paper)
Q10: Match<br>-To ensure promotions are not overused, the
Q11: Match<br>-Also known as a cross fold, this
Q12: Match<br>-A small folded layout, typically used to
Q13: Match<br>-Direct mail is also known by this
Q15: Match<br>-3D graphic effect.<br>A) Bi-Fold<br>B) Die Cut<br>C) Direct
Q16: Match<br>-Multiple page booklets that promote any number
Q17: Match<br>-The enticement copy seen on the outer
Q18: Match<br>-This brochure fold is also known as
Q19: Match<br>-The formal name for purchase incentives.<br>A) Bi-Fold<br>B)