Exam 2: Conceptual Development

Match -Something the creative team needs to find in a brand during brainstorming sessions to make it interesting to the target audience and standout from competing brands.

Match -An idea generation technique that uses both a moderator and Post-It Notes to build up or build off both good and bad ideas.

Match -An idea generation technique that uses a form of reverse creative thought or finding the worst possible way to sell the brand.

Match -This technique to stimulate ideas allows the creative team to get interactive.

Match -The dynamic duo that work together on coming up with both visual and verbal ideas.

Match -Another idea generation technique that asks the creative team to imaginably compare the client's brand to that of the competition, and/or use ideas from outside people such as the account team to give their creative thoughts and even improvisation.

Match -This idea generation technique uses a wheel to display ideas around a central hub.

Match -A technique that can be used to help the creative team come up with both visual and verbal ideas.

Match -An idea generation session where the creative team works together to uncover the unimagined.

Match -This idea generation technique requires asking the right questions and delivering the corrector answers and posting them around a graphic to organize ideas.