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Match -An Idea Generation Technique That Uses a Form of Reverse

Question 3

Multiple Choice

Match
-An idea generation technique that uses a form of reverse creative thought or finding the worst possible way to sell the brand.


A) Word List
B) Brainstorming
C) Exaggerations, Interruptions, and Rejections
D) Inherent Drama
E) Charades
F) Mindmapping
G) Laddering
H) Creative Team
I) Starbursting
J) 180-Degree Brainstorming

Correct Answer:

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