Exam 7: Business Marketing

A professor sent the following memo to his department chair for his authorization: Glen: I need to purchase a camera,Mac computer,and microphone for the selling center lab #2 just like we did for lab #1.This buying situation should be described as a:

_____ is commonplace in business marketing and can sometimes occur over several months.

Kaplan Construction needs a backhoe for a job,so Donna Kaplan decides to lease the equipment from Premier Leasing Services.In this case:

Because formal committees are often established to purchase business products,members of buying centers can be readily identified on formal organizational charts.

Which of the following means that a firm believes an ongoing relationship with some other firm is so important that it warrants maximum efforts at maintaining it indefinitely?

Baseball Dirt Dirt is not dirt when it comes to baseball fields.About two-thirds of the pro baseball fields get their dirt from a dirt farm in New Jersey called Partac Peat.The company markets a secret mix for the infield (resilient),the warning track (extra crunchy),and the pitcher's mounds (firm).Mounds come in red,brown,orange,and gray colors.Roger Bossard,the White Sox head groundskeeper,scouted nationwide for dirt before settling on the mix provided by Partac Peat.(He uses sand under the grassy areas of the playing field. ) -Refer to Baseball Dirt.Roger Bossard,the White Sox head groundskeeper,most likely did NOT assume which of the following buying center roles since he has the authority to buy whatever is needed to make the baseball field the best playing surface possible?

Harold works as a new business manager for a manufacturer of marine lubricants.He often talks to several different people before he locates someone who can give him a purchase order or a refusal.In terms of the buying center,he has the most trouble identifying the _____ for his services.

Unprocessed extractive or agricultural products,such as copper,peanuts,soybean,bauxite,fruits,ore,and so on,that become part of finished products are examples of:

_____ is the primary promotional method for the sale of all business products.

IBM and Cisco work together to provide banks with the products and services they need to manage their multiple locations.In other words,the two companies have joined in a:

What is reciprocity? Is it illegal or unethical?

Pantone's color-management system is an industrial classification system.

In terms of how business buyers evaluate products and suppliers,the most important criterion is:

A cooperative agreement between business firms is called a:

RockTenn RockTenn produces packaging products.The company makes cartons that will hold a dozen Dunkin' Donuts,waffle fries for Chik-fil-A,Gillette razors,Haagen-Daz ice cream,express mail envelopes for FedEx,and much more.RockTenn business fluctuates depending on consumer demand.As plastic products become more expensive,companies turn to cardboard and paper to package their products. -Refer to RockTenn.RockTenn makes paper products for companies to use in their product and service offerings.This is an example of:

Finished items ready for assembly,or products that need very little processing before they become a part of some other product,are called:

Any firm that purchases goods and services to make a profit by using them to produce other goods is part of the producer segment of the business market.

Claxton Fruitcakes One common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about six million pounds of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 375 pounds.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 375 degrees.The bakery can cook 6,000 pounds at a time.During the baking season (August to December),the bakery uses a tractor-trailer load of raisins each day.The suggested retail price of a one-pound Claxton fruitcake is $3.69. -Refer to Claxton Fruitcakes.Because demand for raisins to bake into the fruitcakes does not change on the basis of the price fluctuations of dried fruits,Claxton's demand for raisins is an example of _____ demand.

One brand of tomato sauce advertises that the tomatoes it uses are processed within 24 hours of being picked to ensure product freshness.The fresh tomatoes it buys from growers are examples of:

Another commonly used term for accessory equipment is installations.