Exam 7: Business Marketing

A particular segment of the business market includes those individuals and organizations that purchase goods and services for the purpose of making a profit.They achieve this goal by using purchased goods and services to make other goods,to become part of other goods,or to facilitate the daily operations of the organization.This group is called the _____ segment of the business market.

The U.S.government is:

Boise Cascade Boise Cascade comprises two businesses.Boise Cascade Building Materials Distribution is one of the largest wholesale building materials distributors in the United States.The firm's 33 distribution facilities market a wide range of building products and services to retail lumber dealers,home improvement centers,and industrial accounts nationwide. Boise Cascade Wood Products manufactures plywood,lumber,particleboard,and engineered wood products (laminated veneer lumber,I-joists,and laminated beams)at 20 manufacturing facilities in the United States and Canada.The firm's wood products are used primarily in housing,industrial construction,and a variety of manufactured products.Our wood products are sold to retail lumber dealers,home centers specializing in the do-it-yourself market,and industrial customers. -Refer to Boise Cascade.Home Depot purchases large amounts of plywood and lumber from Boise Cascade,which it sells to contractors and others in the building trade.Home Depot would be which type of customer?

Another name for business supplies like pens,paper,and file folders is:

Federal Aviation Administration The Federal Aviation Administration (FAA)has been struggling for several years with antiquated systems,and all it takes is a single failure on one piece of the system to shut down the entire air-traffic control system for several hours,resulting in significant snarls at major airports.The most recent failure occurred in the FAA's core telecommunications network,called the Federal Telecommunications Infrastructure (FTI),which is managed by Harris Corporation.Marc Raimondi,a spokesperson for Harris,said,"The FTI system has proven to be one of the most reliable and secure communications networks operating within the civilian government." Snafus like this have been happening with alarming frequency,prompting Congress to demand the FAA and its contractors to do more to prevent these malfunctions.The problem is that the FAA has been using a patchwork approach by updating old systems with modern hardware and software instead of ordering a complete overhaul of the system.The FAA's next generation of modernization will rely on satellite-based networks instead of phone lines and data cables.The FAA is waiting for White House approval on whether it will have the funds to take this next step. -Refer to Federal Aviation Administration.The FAA is what type of business buyer?

Pantone recently partnered with Fine Paints of Europe,a high-end paintmaker.Such strategic alliances are not possible with a business service provider.

Bàbolina Tetra is a Hungarian company that has genetically created a chicken that is guaranteed to produce uniform brown eggs with strong shells.It breeds and sells young chicks to farmers all over Europe who want to sell eggs in local markets.When consumers began to worry about cholesterol content and stopped eating as many eggs,the demand for the Tetra hen also declined.This would be an example of _____ demand.

As a company that maintains an industry standard,which of the following is most important in Pantone's success.

Which of the following statements about the government business market is CORRECT?

The government uses a system called NAICS to classify North American business establishments.NAICS stands for:

A product is defined as a business product rather than a consumer good on the basis of its:

Customer relations management is considered a closed-loop system.Which part of the loop seems the least important in designing CVS's self-checkout?

The Solar Group,a Mississippi-based mailbox manufacturer,sells mailboxes to contractors who are building mega-subdivisions,to hardware stores,and directly to new homeowners.What kind of products is Solar Group selling?

Which of the following statements does NOT describe the business market?

CVS's problem with self-checkout as the result of poor CRM.

RockTenn RockTenn produces packaging products.The company makes cartons that will hold a dozen Dunkin' Donuts,waffle fries for Chik-fil-A,Gillette razors,Haagen-Daz ice cream,express mail envelopes for FedEx,and much more.RockTenn business fluctuates depending on consumer demand.As plastic products become more expensive,companies turn to cardboard and paper to package their products. -Refer to RockTenn.RockTenn makes paper products for companies to use in their product and service offerings.As long as there is a demand for Dunkin' Donuts,there will be demand for their dozen-donut cartons,which will ensure demand for paper to manufacture into cartons.This is an example of _____ demand.

Claxton Fruitcakes One common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about six million pounds of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 375 pounds.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 375 degrees.The bakery can cook 6,000 pounds at a time.During the baking season (August to December),the bakery uses a tractor-trailer load of raisins each day.The suggested retail price of a one-pound Claxton fruitcake is $3.69. -Refer to Claxton Fruitcakes.For a corporation that has been giving its key customers Claxton fruitcakes since 1950,placing the order for cakes to be delivered this year would be an example of a _____ because some negotiation about price and quantity would likely occur each year.

Lyon College and other institutions of higher learning can also project some form of lifetime value analysis on incoming freshmen.

There are two important markets for many component parts: the original equipment market and the _____ market.

The Barter Company,(TBC),located in Kennesaw,Georgia,acts as a broker between companies that want to trade products or services.Companies must be a TBC member,and there is a one-time fee to join.TBC charges a brokerage fee on each transaction facilitated.This company is an example of a(n):