Exam 7: Business Marketing

Lyon College sees Facebook as an indispensible means of interaction.

If you worked for Pantone,which method of marketing its services is the least suitable?

Southern Fireworks Manufacture Company in Liuyang,China,provides fireworks for companies in America such as Premier Pyrotechnics in Richland,Missouri.This means that Southern is a(n):

Cascade Landscaping Service (CLS)has decided to purchase computer-aided design (CAD)software for landscape design.Describe the conditions under which each of the three business buying situations would take place.

Jif is the best-selling brand of peanut butter in the country.The manufacturer purchases large quantities of peanuts every year to manufacturer its product.This order size is an example of _____ and would give Jif an advantage over other buyers of peanuts.

Hazelwood Farms provides local restaurants with organic fruits and vegetables that have been grown without the use of pesticides or chemical fertilizers.Hazelfield Farms is a supplier of:

Business marketers usually have far fewer customers than consumer marketers.

Briefly define and describe each of the categories of business products.Give two specific examples of goods or services that fit into each category.

Which of the following is the BEST example of an institution market?

What is business marketing,and what distinguishes business products from consumer products?

Pantone's handheld CAPSURE device,which can be used to pull color samples from objects,surfaces,and the like,is one of the company's __________.

When demand for a product is _____,an increase or decrease in the price of the product will not significantly affect demand for the product.

Managers can use the NAICS data to:

If a business needs a particular good or service and decides to look among its own customers for a provider of that good or service,the business is:

No-Glut is a small company that manufactures several gluten-free products for consumers who cannot digest this substance.For this manufacturer,rice flour,which will be used in its manufacturing process,is:

Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas,nursing home corridors,queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Etruscan Railing Company.Companies that make bicycle racks for bike safekeeping in public places receive the railing as 30-foot lengths of pipe.For these companies,Etruscan railing is classified as:

Apple iTunes has sold over five billion downloads.Without iTunes,the demand for the Apple iPod line of products would be small.Without the musicians,there would be no iTunes.In this situation,a condition of _____ demand exists.

Which of the following is necessary for an evolving optimal mix of social media given Lyon College's needs?

Electric cars will increase the demand for electricity,which will then dramatically increase demand for the equipment needed to provide consumers with the electricity.This dramatic increase is due to the:

Federal Aviation Administration The Federal Aviation Administration (FAA)has been struggling for several years with antiquated systems,and all it takes is a single failure on one piece of the system to shut down the entire air-traffic control system for several hours,resulting in significant snarls at major airports.The most recent failure occurred in the FAA's core telecommunications network,called the Federal Telecommunications Infrastructure (FTI),which is managed by Harris Corporation.Marc Raimondi,a spokesperson for Harris,said,"The FTI system has proven to be one of the most reliable and secure communications networks operating within the civilian government." Snafus like this have been happening with alarming frequency,prompting Congress to demand the FAA and its contractors to do more to prevent these malfunctions.The problem is that the FAA has been using a patchwork approach by updating old systems with modern hardware and software instead of ordering a complete overhaul of the system.The FAA's next generation of modernization will rely on satellite-based networks instead of phone lines and data cables.The FAA is waiting for White House approval on whether it will have the funds to take this next step. -Refer to Federal Aviation Administration.The company that wins the contract to develop the satellite-based system for the FAA will have to purchase satellites and mainframe computers for this system.These types of products are best described as which type of business product?