Exam 7: Business Marketing

Individual producers of raw materials have great flexibility in pricing their products.

Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas,nursing home corridors,queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Etruscan Railing Company.Etruscan has experienced a strong increase in railing sales as a result of the growth of college football.This increase in the demand for railings as a result of the demand for new football stadiums is called _____ demand.

RockTenn RockTenn produces packaging products.The company makes cartons that will hold a dozen Dunkin' Donuts,waffle fries for Chik-fil-A,Gillette razors,Haagen-Daz ice cream,express mail envelopes for FedEx,and much more.RockTenn business fluctuates depending on consumer demand.As plastic products become more expensive,companies turn to cardboard and paper to package their products. -Refer to RockTenn.RockTenn makes paper products for companies to use in their product and service offerings.As demand for their products increased due to rising plastic prices,RockTenn had to acquire other plants and equipment to help in its business.This is an example of the:

Copying machines,personal computers,and fax machines are typically classified as _____ because they are not expensive,have short useful lives,and are frequently purchased from local distributors.

B-to-B marketers have found that they can use tools such as LinkedIn and YouTube to boost brand awareness.

_____ occurs when a deli decides to buy its office supplies from a company that regularly buys sandwiches for its employees.

The elimination of intermediaries such as wholesalers or distributors from a marketing channel is referred to as:

Shimano sells the fishing and golfing equipment it manufactures to sporting goods stores,which in turn sell the equipment to anglers and golfers.Shimano is engaged in business marketing.

Which of the following would best describe the Pantone color-management system?

Organon Teknina sells inexpensive equipment to detect Escherichia coli,listeria,or salmonella bacteria in food.The company serves not-for-profit institutions that need to regularly check food quality.Organon Teknina would be LEAST likely to sell to:

Sometimes a _____ is created for the purpose of sharing resources.This was why the Donnelly Corporation,a company that designs,manufactures,and markets automotive parts,joined with Applied Films Laboratory,Inc.to manufacture and supply the world market with coated glass for liquid crystal displays (LCDs).

While consumer and business markets differ in many ways,the volatility of demand for products is about the same for each type of market.

Most business marketers emphasize personal selling in their promotion efforts.

A routine purchasing situation in which the purchaser is not looking for new information or other suppliers is called a:

For a product to be called a business product,it must be used to manufacture other products,become part of another product,or aid the normal operations of an organization.

The role of gatekeeper may be filled by a secretary.

Stickiness is a measure of a Web site's effectiveness.

Lyon College,like a retail firm seeking customers,tailored its recruitment message to find its "best customers," freshmen who would __________.

NAICS data are helpful for analyzing,segmenting,and targeting markets.The system was developed by:

Which of the following is not considered part of good CRM,especially in regard to self-checkout lanes?