Exam 7: Business Marketing

Caterpillar,Inc. ,a manufacturer of earthmoving equipment,uses completed drivetrains (engines/transmissions/axles),drivetrain components,electronic controls,hydraulic and electrohydraulic components and systems,cooling systems,and undercarriage track systems produced by other organizations in its manufacturing process.Caterpillar is an example of a(n):

Products that have had some processing are used directly in the production of other products,and do not retain their identity in the final product are called:

A dentist hired a janitorial service to clean her office every evening.The original contract called for the janitorial service to dust,mop all floors,and vacuum the rugs.After six months,the dentist decided to renegotiate the contract with the janitorial service to include cleaning the office bathroom and washing the office windows as well as the original tasks.The renegotiated contract is an example of a:

Baseball Dirt Dirt is not dirt when it comes to baseball fields.About two-thirds of the pro baseball fields get their dirt from a dirt farm in New Jersey called Partac Peat.The company markets a secret mix for the infield (resilient),the warning track (extra crunchy),and the pitcher's mounds (firm).Mounds come in red,brown,orange,and gray colors.Roger Bossard,the White Sox head groundskeeper,scouted nationwide for dirt before settling on the mix provided by Partac Peat.(He uses sand under the grassy areas of the playing field. ) -Refer to Baseball Dirt.The first time Roger Bossard purchased Partac Peat's secret mix,it was most likely an example of which type of buying situation?

Purchasing contracts are commonly used in which type of buying situations?

When two or more items are used in combination to produce a final product,they are said to have _____ demand.

Boise Cascade Boise Cascade comprises two businesses.Boise Cascade Building Materials Distribution is one of the largest wholesale building materials distributors in the United States.The firm's 33 distribution facilities market a wide range of building products and services to retail lumber dealers,home improvement centers,and industrial accounts nationwide. Boise Cascade Wood Products manufactures plywood,lumber,particleboard,and engineered wood products (laminated veneer lumber,I-joists,and laminated beams)at 20 manufacturing facilities in the United States and Canada.The firm's wood products are used primarily in housing,industrial construction,and a variety of manufactured products.Our wood products are sold to retail lumber dealers,home centers specializing in the do-it-yourself market,and industrial customers. -Refer to Boise Cascade.When the demand for new housing is high,the _____ demand for the products manufactured by Boise Cascade is also high.This is an example of:

The single largest business customer in the world is the U.S.retailer Walmart.

Business services:

RockTenn RockTenn produces packaging products.The company makes cartons that will hold a dozen Dunkin' Donuts,waffle fries for Chik-fil-A,Gillette razors,Haagen-Daz ice cream,express mail envelopes for FedEx,and much more.RockTenn business fluctuates depending on consumer demand.As plastic products become more expensive,companies turn to cardboard and paper to package their products. -Refer to RockTenn.Lubricants used to maintain the machinery that produces cartons would be an example of:

Which of the following is the best example of a modified rebuy situation?

General Motors buys engines for use in its vehicles from BorgWarner,which in turn buys many of the vehicles it needs from GM.This is an example of:

Buyers in the business market tend to _____ than buyers in the consumer market.

At an accounting firm,the secretary orders printer cartridges,cases of paper,paper clips,and other small items.These items would be classified as:

If DuPont runs advertisements encouraging people to buy clothing that contains Lycra (a DuPont product),this would be an attempt to influence secondary demand.

Businesses that buy finished goods and sell them for a profit are called:

RockTenn RockTenn produces packaging products.The company makes cartons that will hold a dozen Dunkin' Donuts,waffle fries for Chik-fil-A,Gillette razors,Haagen-Daz ice cream,express mail envelopes for FedEx,and much more.RockTenn business fluctuates depending on consumer demand.As plastic products become more expensive,companies turn to cardboard and paper to package their products. -Refer to RockTenn.RockTenn makes paper products for companies to use in their product and service offerings.RockTenn buys paper,wood chips,and supplies from companies to make its cartons.RockTenn would be considered a(n):

The reintroduction of an intermediary between producers and users is called:

Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas,nursing home corridors,queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Etruscan Railing Company.Etruscan Railing sells:

Boise Cascade Boise Cascade comprises two businesses.Boise Cascade Building Materials Distribution is one of the largest wholesale building materials distributors in the United States.The firm's 33 distribution facilities market a wide range of building products and services to retail lumber dealers,home improvement centers,and industrial accounts nationwide. Boise Cascade Wood Products manufactures plywood,lumber,particleboard,and engineered wood products (laminated veneer lumber,I-joists,and laminated beams)at 20 manufacturing facilities in the United States and Canada.The firm's wood products are used primarily in housing,industrial construction,and a variety of manufactured products.Our wood products are sold to retail lumber dealers,home centers specializing in the do-it-yourself market,and industrial customers. -Refer to Boise Cascade.Boise Cascade's excellent supplier relationships allow the company to provide the best value on the top brands in the industry.Because Boise Cascade has confidence in its suppliers' reliability and integrity,a high degree of _____ exists between the firm and the suppliers.