Exam 7: Business Marketing

Baseball Dirt Dirt is not dirt when it comes to baseball fields.About two-thirds of the pro baseball fields get their dirt from a dirt farm in New Jersey called Partac Peat.The company markets a secret mix for the infield (resilient),the warning track (extra crunchy),and the pitcher's mounds (firm).Mounds come in red,brown,orange,and gray colors.Roger Bossard,the White Sox head groundskeeper,scouted nationwide for dirt before settling on the mix provided by Partac Peat.(He uses sand under the grassy areas of the playing field. ) -Refer to Baseball Dirt.An increase in the price of Partac Peat's dirt will not affect the demand for the product because many groundskeepers believe there is no substitute for the product.Thus,demand for Partac Peat's secret mix is:

TruColor Printers has purchased a Heidelberg printing press with auto-blanket wash and chilled rollers for $2.2 million.The company will depreciate the value of the printing press over several years.The printing press would be considered:

A keiretsu is a(n):

A decline in the availability of bicycle handle bars will decrease Huffy Bicycle Company's production of bicycles.Decreased production in turn reduces Huffy's demand for bicycle seats.This is because the products in this situation have _____ demand.

All of the following are roles found within a buying center EXCEPT:

Which of the following is becoming increasingly more important in business marketing strategies?

Which of the following is the best example of a sale that could only take place in the business market?

A small police department wants to buy a machine with which it can perform alcohol breath tests.It has never had this capability before but feels it is an essential tool as the community grows.The machine costs about $5,000,which is almost 75 percent of the department's entire supply budget.This purchase would be an example of a(n)_____ situation.

Major equipment goods such as machines,mainframe computers,and buildings are also referred to as:

One source of information,__________,convinced CVS's marketing managers to install the self-checkout lanes.

Items that are ready for assembly and retain their identities when incorporated into another product are called component parts.

All of the following are demand characteristics of business markets EXCEPT:

Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas,nursing home corridors,queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Etruscan Railing Company.When Etruscan sells railings to refurbish a private university's football stadium,it is selling to a(n):

Claxton Fruitcakes One common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about six million pounds of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 375 pounds.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 375 degrees.The bakery can cook 6,000 pounds at a time.During the baking season (August to December),the bakery uses a tractor-trailer load of raisins each day.The suggested retail price of a one-pound Claxton fruitcake is $3.69. -Refer to Claxton Fruitcakes.Any company that purchased Claxton fruitcakes to give to its customers would treat this purchase like any other purchase and evaluate the cake and the company in terms of:

The reseller market is the same as the retailer market.

Self-checkout lanes are customer-centric.

Due to rapidly rising overhead costs and increases in raw material prices,Framarx Corporation was forced to raise the price of its waxed and coated paper by 35 percent.(The paper is used between frozen hamburger patties to keep the patties from freezing together. )Framarx is the leading manufacturer in this industry,and its competitors will follow suit.While the sales force for Framarx believes the price increase will result in a drop in sales,its marketing manager disagrees because the demand for the waxed and coated paper is more than likely:

Which type of business product includes such capital goods as large or expensive machines,mainframe computers,blast furnaces,generators,airplanes,and buildings?

Why is the social media ecosystem a double-edged sword as a recruitment tool?

Inland Eastex manufactures a heavy paper stock that is used for printing covers for many different types and sizes of consumer magazines.Consumer magazine sales determine how much paper Inland Eastex sells.This is an example of _____ demand.