Question 1

Televisa's decision to enter foreign markets and target Spanish speaking audiences is an example of a(n)____ strategy.

Accepted Answer

A) contender 
B) dodger 
C) defender 
D) extender 
A) contender 
B) dodger 
C) defender 
D) extender

Question 2

Cross-country subsidization refers to

Accepted Answer

A) using profits in one country to subsidize prices in another. 
B) subsidiaries operating independently of each other. 
C) national governments providing subsidies to local companies. 
D) national governments providing subsidies to foreign investors. 
A) using profits in one country to subsidize prices in another. 
B) subsidiaries operating independently of each other. 
C) national governments providing subsidies to local companies. 
D) national governments providing subsidies to foreign investors.

Question 3

Afritelecom is a state-owned enterprise in a sub-Saharan African country.Forty-nine percent of Afritelecom has recently been sold to a local business group.This is an example of

Accepted Answer

A) a cartel arrangement. 
B) expropriation. 
C) privatization. 
D) a private extension policy. 
A) a cartel arrangement. 
B) expropriation. 
C) privatization. 
D) a private extension policy.

Question 4

A local firm often enjoys which advantage over a multinational corporation?

Accepted Answer

A) Larger size 
B) Global brands 
C) Better knowledge of local markets 
D) Easier access to credit 
A) Larger size 
B) Global brands 
C) Better knowledge of local markets 
D) Easier access to credit

Question 5

India is one country where privatization has gone quickly and proceeded smoothly.

Accepted Answer

A) True 
 B)False

Question 6

Business groups in developing countries are currently going through a process of privatization.

Accepted Answer

A) True 
 B)False

Question 7

Taberet is a family-owned company in Germany.As such it is

Accepted Answer

A) unusual. 
B) allowed to participate in cartels. 
C) forced to think short-term. 
D) None of the above 
A) unusual. 
B) allowed to participate in cartels. 
C) forced to think short-term. 
D) None of the above

Question 8

Horizontal keirestus are common phenomena in which country?

Accepted Answer

A) China 
B) Vietnam 
C) Mexico 
D) Japan 
A) China 
B) Vietnam 
C) Mexico 
D) Japan

Question 9

Indimart,a chain of supermarkets,is a member of an Indian business group.Which other business is the group most likely to be involved in?

Accepted Answer

A) Computers 
B) Packaged foods 
C) Airlines 
D) It is impossible to tell. 
A) Computers 
B) Packaged foods 
C) Airlines 
D) It is impossible to tell.

Question 10

Similar to ____,business groups have a financial core.

Accepted Answer

A) Japanese keiretsus 
B) SOEs 
C) multinational corporations 
D) start-ups 
A) Japanese keiretsus 
B) SOEs 
C) multinational corporations 
D) start-ups

Question 11

When BIC attacked Scripto in the United States,Scripto rapidly counterparried in France.

Accepted Answer

A) True 
 B)False

Question 12

Ato Corporation,a member of a Japanese horizontal keiretsu,has been experiencing poor sales and no profits for three years.What can it expect?

Accepted Answer

A) Ato will survive because the Japanese market is relatively uncompetitive. 
B) The keiretsu bank will continue to support the ailing firm. 
C) Japan will allow Ato to cartel with competitors. 
D) A hostile takeover of Ato is likely. 
A) Ato will survive because the Japanese market is relatively uncompetitive. 
B) The keiretsu bank will continue to support the ailing firm. 
C) Japan will allow Ato to cartel with competitors. 
D) A hostile takeover of Ato is likely.

Question 13

State owned enterprises were established to generate large profits to fund government operations.

Accepted Answer

A) True 
 B)False

Question 14

A salesperson from a Chinese textile firm discovered that some American buyers wouldn't buy the Chinese product because it would put Americans out of work.The Chinese firm is suffering from

Accepted Answer

A) a negative country-of-origin effect. 
B) a positive country-of-origin effect. 
C) consumer ethnocentrism. 
D) consumer animosity. 
A) a negative country-of-origin effect. 
B) a positive country-of-origin effect. 
C) consumer ethnocentrism. 
D) consumer animosity.

Question 15

Strong global brands can easily overcome a negative country-of-origin bias.

Accepted Answer

A) True 
 B)False

Question 16

Local competitors possess an advantage over global competitors because they

Accepted Answer

A) have a better access to sources of finance. 
B) have greater worldwide experience in product development. 
C) understand the local culture and have established relationships with local distributors. 
D) All of the above. 
A) have a better access to sources of finance. 
B) have greater worldwide experience in product development. 
C) understand the local culture and have established relationships with local distributors. 
D) All of the above.

Question 17

In Europe,anti-trust laws are established primarily to

Accepted Answer

A) protect consumers. 
B) guarantee fairness among competitors. 
C) lower prices and keep competitors out. 
D) All of the above. 
A) protect consumers. 
B) guarantee fairness among competitors. 
C) lower prices and keep competitors out. 
D) All of the above.

Question 18

Pharmaceuticals is an industry with high R&D costs and relatively similar consumer needs worldwide.Which strategy might be appropriate for a Greek pharmaceutical firm?

Accepted Answer

A) Dodger 
B) Defender 
C) Extender 
D) All of the above 
A) Dodger 
B) Defender 
C) Extender 
D) All of the above

Question 19

Business groups are evolving by restructuring around their core competencies.

Accepted Answer

A) True 
 B)False

Question 20

Counterparry refers to defending against a competitive attack in one country by counterattacking in another county.

Accepted Answer

A) True 
 B)False

Televisa's decision to enter foreign markets and target Spanish speaking audiences is an example of a(n)____ strategy.

Cross-country subsidization refers to

Afritelecom is a state-owned enterprise in a sub-Saharan African country.Forty-nine percent of Afritelecom has recently been sold to a local business group.This is an example of

A local firm often enjoys which advantage over a multinational corporation?

India is one country where privatization has gone quickly and proceeded smoothly.

Business groups in developing countries are currently going through a process of privatization.

Taberet is a family-owned company in Germany.As such it is

Horizontal keirestus are common phenomena in which country?

Indimart,a chain of supermarkets,is a member of an Indian business group.Which other business is the group most likely to be involved in?

Similar to ____,business groups have a financial core.

When BIC attacked Scripto in the United States,Scripto rapidly counterparried in France.

Ato Corporation,a member of a Japanese horizontal keiretsu,has been experiencing poor sales and no profits for three years.What can it expect?

State owned enterprises were established to generate large profits to fund government operations.

A salesperson from a Chinese textile firm discovered that some American buyers wouldn't buy the Chinese product because it would put Americans out of work.The Chinese firm is suffering from

Strong global brands can easily overcome a negative country-of-origin bias.

Local competitors possess an advantage over global competitors because they

In Europe,anti-trust laws are established primarily to

Pharmaceuticals is an industry with high R&D costs and relatively similar consumer needs worldwide.Which strategy might be appropriate for a Greek pharmaceutical firm?

Business groups are evolving by restructuring around their core competencies.

Counterparry refers to defending against a competitive attack in one country by counterattacking in another county.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters

Exam 6: Global Competitors

Televisa's decision to enter foreign markets and target Spanish speaking audiences is an example of a(n)____ strategy.

Cross-country subsidization refers to

Afritelecom is a state-owned enterprise in a sub-Saharan African country.Forty-nine percent of Afritelecom has recently been sold to a local business group.This is an example of

A local firm often enjoys which advantage over a multinational corporation?

India is one country where privatization has gone quickly and proceeded smoothly.

Business groups in developing countries are currently going through a process of privatization.

Taberet is a family-owned company in Germany.As such it is

Horizontal keirestus are common phenomena in which country?

Indimart,a chain of supermarkets,is a member of an Indian business group.Which other business is the group most likely to be involved in?

Similar to ____,business groups have a financial core.

When BIC attacked Scripto in the United States,Scripto rapidly counterparried in France.

Ato Corporation,a member of a Japanese horizontal keiretsu,has been experiencing poor sales and no profits for three years.What can it expect?

State owned enterprises were established to generate large profits to fund government operations.

A salesperson from a Chinese textile firm discovered that some American buyers wouldn't buy the Chinese product because it would put Americans out of work.The Chinese firm is suffering from

Strong global brands can easily overcome a negative country-of-origin bias.

Local competitors possess an advantage over global competitors because they

In Europe,anti-trust laws are established primarily to

Pharmaceuticals is an industry with high R&D costs and relatively similar consumer needs worldwide.Which strategy might be appropriate for a Greek pharmaceutical firm?

Business groups are evolving by restructuring around their core competencies.

Counterparry refers to defending against a competitive attack in one country by counterattacking in another county.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters