Question 1

Aerospace is an example of a global industry.

Accepted Answer

A) True 
 B)False

Question 2

Ato Corporation,a member of a Japanese horizontal keiretsu,has been experiencing poor sales and no profits for three years.What can it expect?

Accepted Answer

A) Ato will survive because the Japanese market is relatively uncompetitive. 
B) The keiretsu bank will restrict credit to Ato. 
C) Japan will allow it to cartel with competitors. 
D) None of the above 
A) Ato will survive because the Japanese market is relatively uncompetitive. 
B) The keiretsu bank will restrict credit to Ato. 
C) Japan will allow it to cartel with competitors. 
D) None of the above

Question 3

A country-of-origin bias is only observed among buyers of consumer goods and not among buyers of industrial goods.

Accepted Answer

A) True 
 B)False

Question 4

In response to the MNC threat,business groups are

Accepted Answer

A) restructuring around their strongest business and expanding into foreign markets. 
B) expanding horizontally. 
C) lobbying governments to provide them with more subsidies. 
D) None of the above. 
A) restructuring around their strongest business and expanding into foreign markets. 
B) expanding horizontally. 
C) lobbying governments to provide them with more subsidies. 
D) None of the above.

Question 5

When many European e-tailers chose to sell out to U.S.competition,they could be said to following a ____ strategy.

Accepted Answer

A) takeover 
B) dodger 
C) defender 
D) counterparry 
A) takeover 
B) dodger 
C) defender 
D) counterparry

Question 6

Heinz's ABC brand of soy sauce in Indonesia lost market share to the local Bango brand because

Accepted Answer

A) of consumer animosity. 
B) of consumer ethnocentrism. 
C) Bango better understood the local market. 
D) Unilever bought the Bango brand. 
A) of consumer animosity. 
B) of consumer ethnocentrism. 
C) Bango better understood the local market. 
D) Unilever bought the Bango brand.

Question 7

Fuji Film versus Kodak is an example of

Accepted Answer

A) global firm versus global firm. 
B) multidomestic firm versus domestic firm. 
C) global firm versus local firm. 
D) local firm versus local firm. 
A) global firm versus global firm. 
B) multidomestic firm versus domestic firm. 
C) global firm versus local firm. 
D) local firm versus local firm.

Question 8

Taberet is a family-owned company in Germany.As such it is

Accepted Answer

A) required to join a cartel. 
B) not forced to think short-term. 
C) unusual. 
D) All of the above 
A) required to join a cartel. 
B) not forced to think short-term. 
C) unusual. 
D) All of the above

Question 9

A privately owned Thai chemical firm is planning a contender strategy.Its owners should

Accepted Answer

A) consider taking the company public to raise funds. 
B) identify foreign countries with many Thai immigrants. 
C) identify foreign countries with many Asian immigrants. 
D) identify MNCs that might want to buy their company. 
A) consider taking the company public to raise funds. 
B) identify foreign countries with many Thai immigrants. 
C) identify foreign countries with many Asian immigrants. 
D) identify MNCs that might want to buy their company.

Question 10

Indopharm is a state-owned pharmaceutical firm in Indonesia.Indonesia has lifted quotas that previously protected its domestic pharmaceutical market.Indopharm must now compete in a climate of

Accepted Answer

A) privatization. 
B) market liberalization. 
C) national trade coordination. 
D) global trade coordination. 
A) privatization. 
B) market liberalization. 
C) national trade coordination. 
D) global trade coordination.

Question 11

Cathay Corporation produces packaged foods and is a member of a Thai business group.Which other business is the group most likely to be involved in?

Accepted Answer

A) Grocery stores 
B) Steel 
C) Software design 
D) It is impossible to tell. 
A) Grocery stores 
B) Steel 
C) Software design 
D) It is impossible to tell.

Question 12

The keiretsus system forced member companies to be highly efficient and profitable,and loss-making companies were closed down.

Accepted Answer

A) True 
 B)False

Question 13

Pharmaceuticals is an industry with high R&D costs and relatively similar consumer needs worldwide.Which strategy might be appropriate for an Indonesian pharmaceutical firm?

Accepted Answer

A) Extender 
B) Dodger 
C) Defender 
D) Coordinator 
A) Extender 
B) Dodger 
C) Defender 
D) Coordinator

Question 14

Mexican wine suffers from poor perceptions of quality in the European market.To compete in Europe,Mexican wine producers should

Accepted Answer

A) launch a promotional campaign to address consumer ethnocentrism. 
B) launch a promotional campaign to address consumer animosity. 
C) lower prices in Europe. 
D) All of the above 
A) launch a promotional campaign to address consumer ethnocentrism. 
B) launch a promotional campaign to address consumer animosity. 
C) lower prices in Europe. 
D) All of the above

Question 15

Business groups are typically publicly owned companies and have a presence in one or two related industries.

Accepted Answer

A) True 
 B)False

Question 16

Business groups are characterized by their

Accepted Answer

A) monopolistic position. 
B) financial core. 
C) global presence. 
D) public ownership. 
A) monopolistic position. 
B) financial core. 
C) global presence. 
D) public ownership.

Question 17

Consumer ethnocentrism refers to the belief that foreign-made products are usually lower quality than domestically produced products.

Accepted Answer

A) True 
 B)False

Question 18

Business groups emerged as the major local competitors in

Accepted Answer

A) the United States. 
B) Europe. 
C) Japan. 
D) developing countries. 
A) the United States. 
B) Europe. 
C) Japan. 
D) developing countries.

Question 19

Which market do Coke and Pepsi consider to be a major growth market?

Accepted Answer

A) India 
B) China 
C) Russia 
D) All of the above 
A) India 
B) China 
C) Russia 
D) All of the above

Question 20

Which of the following would enjoy a positive country-of-origin effect?

Accepted Answer

A) Wine from France 
B) Automobiles from Mexico 
C) Perfume from Korea 
D) Vodka from England 
A) Wine from France 
B) Automobiles from Mexico 
C) Perfume from Korea 
D) Vodka from England

Aerospace is an example of a global industry.

Ato Corporation,a member of a Japanese horizontal keiretsu,has been experiencing poor sales and no profits for three years.What can it expect?

A country-of-origin bias is only observed among buyers of consumer goods and not among buyers of industrial goods.

In response to the MNC threat,business groups are

When many European e-tailers chose to sell out to U.S.competition,they could be said to following a ____ strategy.

Heinz's ABC brand of soy sauce in Indonesia lost market share to the local Bango brand because

Fuji Film versus Kodak is an example of

Taberet is a family-owned company in Germany.As such it is

A privately owned Thai chemical firm is planning a contender strategy.Its owners should

Indopharm is a state-owned pharmaceutical firm in Indonesia.Indonesia has lifted quotas that previously protected its domestic pharmaceutical market.Indopharm must now compete in a climate of

Cathay Corporation produces packaged foods and is a member of a Thai business group.Which other business is the group most likely to be involved in?

The keiretsus system forced member companies to be highly efficient and profitable,and loss-making companies were closed down.

Pharmaceuticals is an industry with high R&D costs and relatively similar consumer needs worldwide.Which strategy might be appropriate for an Indonesian pharmaceutical firm?

Mexican wine suffers from poor perceptions of quality in the European market.To compete in Europe,Mexican wine producers should

Business groups are typically publicly owned companies and have a presence in one or two related industries.

Business groups are characterized by their

Consumer ethnocentrism refers to the belief that foreign-made products are usually lower quality than domestically produced products.

Business groups emerged as the major local competitors in

Which market do Coke and Pepsi consider to be a major growth market?

Which of the following would enjoy a positive country-of-origin effect?

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters

Exam 6: Global Competitors

Aerospace is an example of a global industry.

Ato Corporation,a member of a Japanese horizontal keiretsu,has been experiencing poor sales and no profits for three years.What can it expect?

A country-of-origin bias is only observed among buyers of consumer goods and not among buyers of industrial goods.

In response to the MNC threat,business groups are

When many European e-tailers chose to sell out to U.S.competition,they could be said to following a ____ strategy.

Heinz's ABC brand of soy sauce in Indonesia lost market share to the local Bango brand because

Fuji Film versus Kodak is an example of

Taberet is a family-owned company in Germany.As such it is

A privately owned Thai chemical firm is planning a contender strategy.Its owners should

Indopharm is a state-owned pharmaceutical firm in Indonesia.Indonesia has lifted quotas that previously protected its domestic pharmaceutical market.Indopharm must now compete in a climate of

Cathay Corporation produces packaged foods and is a member of a Thai business group.Which other business is the group most likely to be involved in?

The keiretsus system forced member companies to be highly efficient and profitable,and loss-making companies were closed down.

Pharmaceuticals is an industry with high R&D costs and relatively similar consumer needs worldwide.Which strategy might be appropriate for an Indonesian pharmaceutical firm?

Mexican wine suffers from poor perceptions of quality in the European market.To compete in Europe,Mexican wine producers should

Business groups are typically publicly owned companies and have a presence in one or two related industries.

Business groups are characterized by their

Consumer ethnocentrism refers to the belief that foreign-made products are usually lower quality than domestically produced products.

Business groups emerged as the major local competitors in

Which market do Coke and Pepsi consider to be a major growth market?

Which of the following would enjoy a positive country-of-origin effect?

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters