Question 1

The chief reason that some firms choose acquisitions (or mergers) to enter a foreign market is that they can:

Accepted Answer

A) receive greater tax relief. 
B) receive greater profits. 
C) reduce debt. 
D) increase stock price. 
E) enter the market more quickly. 
A) receive greater tax relief. 
B) receive greater profits. 
C) reduce debt. 
D) increase stock price. 
E) enter the market more quickly.

Question 2

Markets can be classified in five types of countries based on their respective market attractiveness.Hong Kong and Singapore would fall into which of the types listed below (where the purpose would be to gather intelligence and establish a network)?

Accepted Answer

A) platform countries. 
B) emerging countries. 
C) maturing and established countries. 
D) growth countries. 
E) none of the above. 
A) platform countries. 
B) emerging countries. 
C) maturing and established countries. 
D) growth countries. 
E) none of the above.

Question 3

Markets can be classified in five types of countries based on their respective market attractiveness.Which of the following of those types can be used to build up an initial presence (such as through a liaison office)?

Accepted Answer

A) platform countries. 
B) emerging countries. 
C) maturing and established countries. 
D) growth countries. 
E) none of the above 
A) platform countries. 
B) emerging countries. 
C) maturing and established countries. 
D) growth countries. 
E) none of the above

Question 4

An example of a growth country is China.

Accepted Answer

A) True 
 B)False

Question 5

_____ is defined as the knowledge (cultural, economic) generated in similar markets in which the multinational already operates.

Accepted Answer

Near-marke

Question 6

_____ come about when multinational companies prefer to enter new markets with 100 percent ownership.

Accepted Answer

A) Contract manufacturing agreements 
B) Parallel exporting agreements 
C) Cooperative exporting agreements 
D) Wholly owned subsidiaries 
E) Joint ventures 
A) Contract manufacturing agreements 
B) Parallel exporting agreements 
C) Cooperative exporting agreements 
D) Wholly owned subsidiaries 
E) Joint ventures

Question 7

The _____ of a market refers to the country's distribution system, transportation network, and communication system.

Accepted Answer

A) demographic environment 
B) infrastructure 
C) logistical 
D) physical distribution 
E) physical infrastructure 
A) demographic environment 
B) infrastructure 
C) logistical 
D) physical distribution 
E) physical infrastructure

Question 8

When Colgate-Palmolive sees prospects in countries with purchasing power as a major driver behind market opportunities and Coca-Cola looks at per capita income and the number of minutes that it would take someone to work to be able to afford a Coca-Cola product, they are following which of the following steps of the initial screening process for market entry?

Accepted Answer

A) indicator selection and data selection. 
B) analyze parallel strengths and weaknesses of the market. 
C) determine the importance of country indicators. 
D) rate the countries in the pool on each indicator. 
E) compute overall scores for each country. 
A) indicator selection and data selection. 
B) analyze parallel strengths and weaknesses of the market. 
C) determine the importance of country indicators. 
D) rate the countries in the pool on each indicator. 
E) compute overall scores for each country.

Question 9

An example of a platform country is India.

Accepted Answer

A) True 
 B)False

Question 10

In global market entry, all of the following are entry decisions that must be made by management before entering an international market except:

Accepted Answer

A) decide on the time of entry. 
B) decide on the target product/market. 
C) decide on the goals of the target markets. 
D) decide on the mode of entry. 
E) decide on the target budget. 
A) decide on the time of entry. 
B) decide on the target product/market. 
C) decide on the goals of the target markets. 
D) decide on the mode of entry. 
E) decide on the target budget.

Question 11

From a transaction-cost economics perspective, market failure typically happens when transaction-specific assets become _____ and therefore more high-control situations are needed.

Accepted Answer

A) optional 
B) valuable 
C) expendable 
D) less-valuable 
E) weaker 
A) optional 
B) valuable 
C) expendable 
D) less-valuable 
E) weaker

Question 12

_____ means that the firm enters into an agreement with another firm (local or foreign) where the partner will use its distribution network to sell the exporter's goods.

Accepted Answer

A) Licensing 
B) Parallel exporting 
C) Cooperative exporting 
D) Venture exporting 
E) Indirect exporting 
A) Licensing 
B) Parallel exporting 
C) Cooperative exporting 
D) Venture exporting 
E) Indirect exporting

The chief reason that some firms choose acquisitions (or mergers) to enter a foreign market is that they can:

Markets can be classified in five types of countries based on their respective market attractiveness.Hong Kong and Singapore would fall into which of the types listed below (where the purpose would be to gather intelligence and establish a network)?

Markets can be classified in five types of countries based on their respective market attractiveness.Which of the following of those types can be used to build up an initial presence (such as through a liaison office)?

An example of a growth country is China.

_____ is defined as the knowledge (cultural, economic) generated in similar markets in which the multinational already operates.

_____ come about when multinational companies prefer to enter new markets with 100 percent ownership.

The _____ of a market refers to the country's distribution system, transportation network, and communication system.

An example of a platform country is India.

In global market entry, all of the following are entry decisions that must be made by management before entering an international market except:

From a transaction-cost economics perspective, market failure typically happens when transaction-specific assets become _____ and therefore more high-control situations are needed.

_____ means that the firm enters into an agreement with another firm (local or foreign) where the partner will use its distribution network to sell the exporter's goods.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 9: Global Market Entry Strategies

The chief reason that some firms choose acquisitions (or mergers) to enter a foreign market is that they can:

Markets can be classified in five types of countries based on their respective market attractiveness.Hong Kong and Singapore would fall into which of the types listed below (where the purpose would be to gather intelligence and establish a network)?

Markets can be classified in five types of countries based on their respective market attractiveness.Which of the following of those types can be used to build up an initial presence (such as through a liaison office)?

An example of a growth country is China.

_____ is defined as the knowledge (cultural, economic) generated in similar markets in which the multinational already operates.

_____ come about when multinational companies prefer to enter new markets with 100 percent ownership.

The _____ of a market refers to the country's distribution system, transportation network, and communication system.

An example of a platform country is India.

In global market entry, all of the following are entry decisions that must be made by management before entering an international market except:

From a transaction-cost economics perspective, market failure typically happens when transaction-specific assets become _____ and therefore more high-control situations are needed.

_____ means that the firm enters into an agreement with another firm (local or foreign) where the partner will use its distribution network to sell the exporter's goods.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters