Exam 9: Global Market Entry Strategies

A major advantage of joint ventures, as compared to lesser forms of resource commitment such as licensing, is:

Under _____ exporting, a firm sets up its own export department and sells its products via a middleman located in the foreign market.

All of the following are considered benefits of forming joint ventures except:

One way to address hostility to foreign acquisitions in the host country is by _____ the firm's presence in the foreign market by hiring local managers, sourcing locally, and developing local brands.

Indirect exporting happens when the firm decides to sell its products in the foreign market through independent intermediaries.

List the steps in the initial global market entry decision process.

One of the most popular forms of cooperative exporting is called:

When a multinational company chooses to invest in foreign markets with wholly owned subsidiaries, these subsidiaries may be acquisitions or _____ operations.

The Oriental Land Company in Japan owns Tokyo Disneyland.This would be an example of an international _____ agreement between the Oriental Land Company (owner) and Disneyland (receives royalties).

Markets can be classified in five types of countries based on their respective market attractiveness.Which of the following countries would most likely be listed as an established/maturing market?

Markets can be classified in five types of countries based on their respective market attractiveness.All of the following are part of the classification scheme except:

_____ is a contractual strategy where the firm offers some proprietary assets to a foreign company in exchange for royalty fees.

The four-step procedure that can be employed for the initial screening process includes all of the following except:

Stable alliances have the commitment and support of the top of the parents' organizations.

To identify market opportunities for a given product or service, the international marketer usually starts off with a large pool of candidate countries.To narrow down this pool, the company will typically do a(n) _____.

Which of the following is a step in the market entry decision process?

Under dual-licensing agreement, parties mutually share patents of comparable value and without payment of licensing fees.

Benefits of licensing include:

_____ are described as a coalition of two or more organizations to achieve strategically significant goals that are mutually beneficial.

Each market entry mode alternative has its pros and cons.