Exam 9: Global Market Entry Strategies

The partnership established by Coca-Cola and Nestle to market ready-to-drink coffees and teas under the Nescafe and Nestea brand names is an example of which of the following:

Ownership strategies in foreign markets can take two forms: acquisitions and _____.

Exiting a country often involves substantial fixed cost.

Decisions to exit or divest a foreign market are not taken lightly.Companies may have multiple good reasons to pull out of their foreign markets.Cite and discuss reasons companies exit.

With a(an) _____, the foreign company agrees to share equity and other resources with other partners to establish a new entity in the target country.

Which of the following most accurately describes a critical initial step in the market entry decision process?

As an example of a preliminary screening process in assessing international market opportunities, Colgate-Palmolive uses assessments of whether people bathe regularly or not as a critical factor in deciding whether to enter a market or not.

An example of a growth market (with respect to market attractiveness) is the Philippines.

Colgate-Palmolive views per capita purchasing power as a major driver behind market opportunities.

Preliminary screening is an accepted method of reducing the number of candidates for market entry.

Piggyback exporting is when two different transportation modes (such as truck and rail) are combined.

A/an _____ is an independent firm that acts as the exclusive export sales department for noncompeting manufacturers.

Decisions to exit or divest a foreign market may have all the following reasons except:

Most firms use a combination of entry modes.

From the transaction cost economics (TCE) perspective, market failure typically happens when transaction-specific assets become valuable.

A _____ operation (with respect to wholly owned subsidiaries) is one which is started from scratch.

When marketers are making the decision to enter an international market or not, the first step is generally to:

To identify market opportunities for a given product (or service), the international marketer usually starts off with a large pool of candidate countries.

In many instances, the key determinant of entry choice decisions is the income of the population.

Markets can be classified in five types of countries based on their respective market attractiveness.Vietnam and the Philippines would fall into which of the types listed below (where the purpose would be to build up an initial presence such as through a liaison office)?