Exam 11: Global Product Policy Decisions Ii: Marketing Products and Services

When international marketers warn consumers about the ramifications of accepting or buying counterfeit merchandise, this would be an example of which of the following strategic options available to international marketers trying to stop product piracy?

With respect to product categories analyzed on the basis of sales turnover, a _____ product is one where the product is only a small portion of the subsidiary's overall sales.These even might be "dead-weight" items.

With respect to product categories analyzed on the basis of sales turnover, a _____ product is one where the item represents the bulk of the subsidiary's sales volume.

When comparing the product mix in the company's host and home markets, all of the following are possible scenarios except:

The number one brand in the world in market value is IBM.

Core products are the items that represent the bulk of the firm's sales volume.

With hallmark branding, the firm tags one brand to all products and services and does not use any sub-brands.

Brand piracy might cause price increases by the MNC to identify the goods as genuine.

All of the following are drivers that impact the composition of a firm's international product line except:

With respect to brand name changeover strategies, a _____ strategy consists of somehow tying the global brand name to the local name.Eventually, the local brand is phased out.

Deciding to move toward global branding is a difficult decision.This must often be considered with respect to the globalization versus localization issue.What are the questions that might be useful in reaching a decision as to pursue globalization over localization?

Brand name awareness, perceived quality, and other associations invoked by the brand name in the customer's mind can be described as being part of brand equity.

A desire to reflect its American roots motivated Disney to change the name for its Paris theme park from Euro Disney to _____.

Trying to obtain sanctions against countries that tolerate product piracy would be an example of which of the following strategic options available to international marketers trying to stop product piracy?

For multinational firms, product lines vary by either width or length but rarely both.

_____ is a system where a single banner brand is used worldwide, often with a sub-brand name, for almost the entire product mix of the company.

In international marketing, trade barriers to service marketers tend to be much more cumbersome than physical products.

Product lines can be categorized as core product, niche items, seasonal products, and temporary products.

Country of origin (COO) influences are particularly strong among the elderly.

The _____ procedure uses a product line as a listening post for the new foreign market to see what product items work best.