Question 1

Euro Disney changed its name to Disneyland Paris.

Accepted Answer

A) True 
 B)False

Question 2

Brand architecture guides the dynamics of the firm's brand _____:

Accepted Answer

A) portfolio 
B) color 
C) basket 
D) Web 
E) none of the above. 
A) portfolio 
B) color 
C) basket 
D) Web 
E) none of the above.

Question 3

Pocari Sweat is a popular Japanese sports drink.

Accepted Answer

A) True 
 B)False

Question 4

With respect to product categories analyzed on the basis of sales turnover, a _____ product is one where the product appeals to a small segment of the population (which might grow in time).

Accepted Answer

A) core product 
B) cultural product 
C) niche item 
D) seasonal product 
E) filler product 
A) core product 
B) cultural product 
C) niche item 
D) seasonal product 
E) filler product

Question 5

Niche products appeal to small segments of the population.

Accepted Answer

A) True 
 B)False

Question 6

Seasonal products have most of their sales during the Christmas season.

Accepted Answer

A) True 
 B)False

Question 7

Pirated products tend to be of high quality.

Accepted Answer

A) True 
 B)False

Question 8

Brand equity is the total amount of cash and other assets the firm has put into a brand.

Accepted Answer

A) True 
 B)False

Question 9

All of the following are questions that must be asked when building up and managing brand equity in a multinational setting except:

Accepted Answer

A) How do we strike a balance between a global brand that shuns cultural barriers and one that allows for local requirements? 
B) What aspects of service are too expensive to be included in the brand warranty? 
C) What aspects of brand policy can be adapted to global use? 
D) Which brands are destined to become "global" mega-brands? 
E) How do you execute the changeover from a local to a global brand? 
A) How do we strike a balance between a global brand that shuns cultural barriers and one that allows for local requirements? 
B) What aspects of service are too expensive to be included in the brand warranty? 
C) What aspects of brand policy can be adapted to global use? 
D) Which brands are destined to become "global" mega-brands? 
E) How do you execute the changeover from a local to a global brand?

Question 10

Most major brands are global brands.

Accepted Answer

A) True 
 B)False

Question 11

A _____ is a name, term, sign, symbol, or combination of them which is intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors.

Accepted Answer

A) trademark 
B) patent 
C) signature 
D) figure 
E) brand 
A) trademark 
B) patent 
C) signature 
D) figure 
E) brand

Question 12

The monetary losses due to piracy is relatively minor outside of the digital arena.

Accepted Answer

A) True 
 B)False

Question 13

A truly _____ is one that has a consistent identity with consumers across the world.

Accepted Answer

A) private brand 
B) public brand 
C) global brand 
D) local brand 
E) government brand 
A) private brand 
B) public brand 
C) global brand 
D) local brand 
E) government brand

Question 14

All of the following are strategic options available to international marketers to stop product piracy except:

Accepted Answer

A) product labeling 
B) lobbying activities 
C) legal action 
D) product policy options 
E) communication options 
A) product labeling 
B) lobbying activities 
C) legal action 
D) product policy options 
E) communication options

Question 15

In 2018, which of the following brands was ranked the number one most valuable brand in the world, according to Interbrand?

Accepted Answer

A) Disney 
B) Coca-Cola 
C) GE 
D) Apple 
E) Google 
A) Disney 
B) Coca-Cola 
C) GE 
D) Apple 
E) Google

Question 16

A can of Coca-Cola or a McDonald's Happy Meal is an expensive luxury in most developing countries.

Accepted Answer

A) True 
 B)False

Question 17

The "Made In" label as an important source of assessing the value of a product is an example of:

Accepted Answer

A) regionalism 
B) nationalism. 
C) materialism 
D) social sensitivity. 
E) the country of origin (COO) effect. 
A) regionalism 
B) nationalism. 
C) materialism 
D) social sensitivity. 
E) the country of origin (COO) effect.

Question 18

Country of origin (COO) effects depend on the product category.

Accepted Answer

A) True 
 B)False

Question 19

_____ often justify(ies) local branding instead of global branding.

Accepted Answer

A) Domestic barriers 
B) Regulatory barriers 
C) Cultural barriers 
D) Social barriers 
E) Religious barriers 
A) Domestic barriers 
B) Regulatory barriers 
C) Cultural barriers 
D) Social barriers 
E) Religious barriers

Question 20

When developing the composition of a firm's international product line, customer preference is rarely a major consideration.

Accepted Answer

A) True 
 B)False

Euro Disney changed its name to Disneyland Paris.

Brand architecture guides the dynamics of the firm's brand _____:

Pocari Sweat is a popular Japanese sports drink.

With respect to product categories analyzed on the basis of sales turnover, a _____ product is one where the product appeals to a small segment of the population (which might grow in time).

Niche products appeal to small segments of the population.

Seasonal products have most of their sales during the Christmas season.

Pirated products tend to be of high quality.

Brand equity is the total amount of cash and other assets the firm has put into a brand.

All of the following are questions that must be asked when building up and managing brand equity in a multinational setting except:

Most major brands are global brands.

A _____ is a name, term, sign, symbol, or combination of them which is intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors.

The monetary losses due to piracy is relatively minor outside of the digital arena.

A truly _____ is one that has a consistent identity with consumers across the world.

All of the following are strategic options available to international marketers to stop product piracy except:

In 2018, which of the following brands was ranked the number one most valuable brand in the world, according to Interbrand?

A can of Coca-Cola or a McDonald's Happy Meal is an expensive luxury in most developing countries.

The "Made In" label as an important source of assessing the value of a product is an example of:

Country of origin (COO) effects depend on the product category.

_____ often justify(ies) local branding instead of global branding.

When developing the composition of a firm's international product line, customer preference is rarely a major consideration.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 11: Global Product Policy Decisions Ii: Marketing Products and Services

Euro Disney changed its name to Disneyland Paris.

Brand architecture guides the dynamics of the firm's brand _____:

Pocari Sweat is a popular Japanese sports drink.

With respect to product categories analyzed on the basis of sales turnover, a _____ product is one where the product appeals to a small segment of the population (which might grow in time).

Niche products appeal to small segments of the population.

Seasonal products have most of their sales during the Christmas season.

Pirated products tend to be of high quality.

Brand equity is the total amount of cash and other assets the firm has put into a brand.

All of the following are questions that must be asked when building up and managing brand equity in a multinational setting except:

Most major brands are global brands.

A _____ is a name, term, sign, symbol, or combination of them which is intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors.

The monetary losses due to piracy is relatively minor outside of the digital arena.

A truly _____ is one that has a consistent identity with consumers across the world.

All of the following are strategic options available to international marketers to stop product piracy except:

In 2018, which of the following brands was ranked the number one most valuable brand in the world, according to Interbrand?

A can of Coca-Cola or a McDonald's Happy Meal is an expensive luxury in most developing countries.

The "Made In" label as an important source of assessing the value of a product is an example of:

Country of origin (COO) effects depend on the product category.

_____ often justify(ies) local branding instead of global branding.

When developing the composition of a firm's international product line, customer preference is rarely a major consideration.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters