Question 1

Brand piracy might result in poor quality fakes.

Accepted Answer

A) True 
 B)False

Question 2

When developing the composition of a firm's international product line, pricing is rarely a major consideration.

Accepted Answer

A) True 
 B)False

Question 3

The _____ of the product assortment refers to the number of items that the company sells within a given product line.

Accepted Answer

A) length 
B) width 
C) horizontal scale 
D) vertical scale 
E) consistency 
A) length 
B) width 
C) horizontal scale 
D) vertical scale 
E) consistency

Question 4

With respect to a brand name changeover strategy, the _____ strategy where the company simply drops the old brand name and immediately replaces it with the global name.

Accepted Answer

A) transparent forewarning 
B) summary axing 
C) fade-in/fade-out 
D) pyramid focusing 
E) parallel dimension 
A) transparent forewarning 
B) summary axing 
C) fade-in/fade-out 
D) pyramid focusing 
E) parallel dimension

Question 5

Since there is no physical product, most services are fairly easy to trade internationally.

Accepted Answer

A) True 
 B)False

Question 6

Filler products are items that account for only a small portion of the subsidiary's overall sales.

Accepted Answer

A) True 
 B)False

Question 7

Apart from the brand structure, the brand architecture is another important cornerstone of the firm's international branding strategy.

Accepted Answer

A) True 
 B)False

Question 8

During a naming/branding transition period, when local and global brand names are kept so that consumers and the trade have sufficient time to absorb the new brand name, the approach is called:

Accepted Answer

A) Collaborative branding 
B) Dual branding 
C) Collective branding 
D) Double naming 
A) Collaborative branding 
B) Dual branding 
C) Collective branding 
D) Double naming

Question 9

The _____ of the product assortment refers to the collection of different product lines marketed by the firm.

Accepted Answer

A) length 
B) width 
C) horizontal scale 
D) vertical scale 
E) consistency 
A) length 
B) width 
C) horizontal scale 
D) vertical scale 
E) consistency

Question 10

LVMH, the owner of wide variety of luxury brands, redesigned liquor bottles to make it more difficult for copycatters to reuse bottles for their own liquor re-sales.This would be an example of which of the following strategic options in product piracy:

Accepted Answer

A) product policy options. 
B) lobbying activities. 
C) legal action. 
D) hybrid options. 
E) communication options. 
A) product policy options. 
B) lobbying activities. 
C) legal action. 
D) hybrid options. 
E) communication options.

Question 11

One of the major challenges faced by international marketers of services is:

Accepted Answer

A) protectionism. 
B) high costs. 
C) patent infringement. 
D) piracy. 
E) low profits. 
A) protectionism. 
B) high costs. 
C) patent infringement. 
D) piracy. 
E) low profits.

Question 12

Brand piracy might cause revenue losses to the company.

Accepted Answer

A) True 
 B)False

Question 13

Global service firms often benefits from:

Accepted Answer

A) scale economies. 
B) weight economies. 
C) hybrid economies. 
D) perfect economies. 
E) visible economies. 
A) scale economies. 
B) weight economies. 
C) hybrid economies. 
D) perfect economies. 
E) visible economies.

Question 14

In 2018, which of the following brands was not ranked among the top 20 in the world among technology companies?

Accepted Answer

A) Microsoft 
B) IBM 
C) Intel 
D) Hewlett Packard (HP) 
E) Dell 
A) Microsoft 
B) IBM 
C) Intel 
D) Hewlett Packard (HP) 
E) Dell

Question 15

Country-image stereotypes cannot hurt a company.

Accepted Answer

A) True 
 B)False

Question 16

When referring to the height of a product mix, it refers to the number of different items that the company sells within a given product line.

Accepted Answer

A) True 
 B)False

Question 17

New entrant brands tend to be more familiar to consumers than brands that have been around for a long time.

Accepted Answer

A) True 
 B)False

Question 18

Brand equity is usually consistent from country to country.

Accepted Answer

A) True 
 B)False

Question 19

When referring to the width of a product mix, it refers to the collection of different product lines marketed by the firm.

Accepted Answer

A) True 
 B)False

Question 20

A truly global brand is one that has is being sold in almost every country in the world.

Accepted Answer

A) True 
 B)False

Brand piracy might result in poor quality fakes.

When developing the composition of a firm's international product line, pricing is rarely a major consideration.

The _____ of the product assortment refers to the number of items that the company sells within a given product line.

With respect to a brand name changeover strategy, the _____ strategy where the company simply drops the old brand name and immediately replaces it with the global name.

Since there is no physical product, most services are fairly easy to trade internationally.

Filler products are items that account for only a small portion of the subsidiary's overall sales.

Apart from the brand structure, the brand architecture is another important cornerstone of the firm's international branding strategy.

During a naming/branding transition period, when local and global brand names are kept so that consumers and the trade have sufficient time to absorb the new brand name, the approach is called:

The _____ of the product assortment refers to the collection of different product lines marketed by the firm.

LVMH, the owner of wide variety of luxury brands, redesigned liquor bottles to make it more difficult for copycatters to reuse bottles for their own liquor re-sales.This would be an example of which of the following strategic options in product piracy:

One of the major challenges faced by international marketers of services is:

Brand piracy might cause revenue losses to the company.

Global service firms often benefits from:

In 2018, which of the following brands was not ranked among the top 20 in the world among technology companies?

Country-image stereotypes cannot hurt a company.

When referring to the height of a product mix, it refers to the number of different items that the company sells within a given product line.

New entrant brands tend to be more familiar to consumers than brands that have been around for a long time.

Brand equity is usually consistent from country to country.

When referring to the width of a product mix, it refers to the collection of different product lines marketed by the firm.

A truly global brand is one that has is being sold in almost every country in the world.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 11: Global Product Policy Decisions Ii: Marketing Products and Services

Brand piracy might result in poor quality fakes.

When developing the composition of a firm's international product line, pricing is rarely a major consideration.

The _____ of the product assortment refers to the number of items that the company sells within a given product line.

With respect to a brand name changeover strategy, the _____ strategy where the company simply drops the old brand name and immediately replaces it with the global name.

Since there is no physical product, most services are fairly easy to trade internationally.

Filler products are items that account for only a small portion of the subsidiary's overall sales.

Apart from the brand structure, the brand architecture is another important cornerstone of the firm's international branding strategy.

During a naming/branding transition period, when local and global brand names are kept so that consumers and the trade have sufficient time to absorb the new brand name, the approach is called:

The _____ of the product assortment refers to the collection of different product lines marketed by the firm.

LVMH, the owner of wide variety of luxury brands, redesigned liquor bottles to make it more difficult for copycatters to reuse bottles for their own liquor re-sales.This would be an example of which of the following strategic options in product piracy:

One of the major challenges faced by international marketers of services is:

Brand piracy might cause revenue losses to the company.

Global service firms often benefits from:

In 2018, which of the following brands was not ranked among the top 20 in the world among technology companies?

Country-image stereotypes cannot hurt a company.

When referring to the height of a product mix, it refers to the number of different items that the company sells within a given product line.

New entrant brands tend to be more familiar to consumers than brands that have been around for a long time.

Brand equity is usually consistent from country to country.

When referring to the width of a product mix, it refers to the collection of different product lines marketed by the firm.

A truly global brand is one that has is being sold in almost every country in the world.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters