Exam 6: The Restaurant Business
Good examples of casual dining restaurants are
D
List five trends in the restaurant industry and discuss what they mean to you and how they affect the business
Social media based marketing Sustainability and local foods Concerns over public health Environmental responsibility Globalizing the menu Locally sourced foods Healthful kids menus
Pricing is one of the most critical elements of designing the menu. Discuss some of the elements of designing a menu for your new independent, themed restaurant.
The target market and concept determines the menu pricing. There are two main ways to price menus: A comparative approach analyzes the price ranges of the competition and determines the price range for appetizers, entrées, and desserts. The second method is to cost the individual dish item on the menu and multiply it by the ratio amount necessary to achieve the desired food cost percentage. Menu engineering is a sophisticated approach to setting menu prices and controlling costs. It operates on the principle that the food cost percentage of each menu item is not as important as the total contribution margin of the menu as a whole. A menu is a sales tool and motivational device. A menu's design can affect what guests order and how much they spend.
The average household spends about what percent of their food dollar away from home?
________ simplified French cooking and reduced the number of sauces to five "mother sauces."
A(n) ________ menu offer a selection of one or more items for each course at a fixed price.
The classification of restaurant categorized by price, decor, atmosphere, higher level of formality, and a menu made from scratch using quality fresh ingredients is
Discuss the phenomena of celebrity -themed restaurants. Why do some fail and some succeed?
The target market and concept, to a large extent, will determine the
With chain restaurants most of the important managerial decisions are made
Briefly discuss the evolution of classical cuisine to the United States. Include those individuals responsible for its legacy.
Ponderosa, Bonanza, Chart House and Outback are examples of
Groups of restaurants identical in market, concept, design, service, food and name are know as
Which of the following is a current trend in restaurant service?
The ________ may be the most important ingredient in a restaurant's success.
A(n) ________ menu offers items that are individually priced.
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