Question 1

Mail-order selling, catalogue sales, and telemarketing, are all examples of:

Accepted Answer

A) indirect marketing. 
B) impersonal marketing. 
C) direct marketing. 
D) channel bypass marketing. 
A) indirect marketing. 
B) impersonal marketing. 
C) direct marketing. 
D) channel bypass marketing.

Question 2

Which of the following statements describes a major benefit of distribution centres?

Accepted Answer

A) Distribution centres are typically used to increase lead time. 
B) Distribution centres hold goods economically for extended periods of time. 
C) Distribution centres emphasize speed and moving stored goods out as soon as possible. 
D) Distribution centres achieve the low costs by locating in remote sites, far removed from transportation access. 
A) Distribution centres are typically used to increase lead time. 
B) Distribution centres hold goods economically for extended periods of time. 
C) Distribution centres emphasize speed and moving stored goods out as soon as possible. 
D) Distribution centres achieve the low costs by locating in remote sites, far removed from transportation access.

Question 3

Describe how social media platforms, such as Facebook, could be used as an Internet marketing channel?

Accepted Answer

The answer of Describe how social media platforms, such as...

Question 4

IBM has long been perceived as the leader in computer technology. As such, for many years IBM computers were available only from selected, authorized IBM retailers. Currently, IBM has changed its distribution strategy. Consumers can now purchase IBM computers at several well-known department and discount stores, including Walmart and Kmart, located throughout the country. Initially, IBM employed
________ distribution and made its products available only through a single retail outlet in specific locations. Currently, as computers have become more of a shopping good, IBM is using _________distribution, as it seeks to broaden the degree of its
Distribution and make its computers available in several retail outlets in specific areas.

Accepted Answer

A) intensive; exclusive 
B) intensive; selective 
C) exclusive; intensive 
D) exclusive; selective 
A) intensive; exclusive 
B) intensive; selective 
C) exclusive; intensive 
D) exclusive; selective

Question 5

Define and describe a similarity and difference between multichannel marketing and a strategic channel alliance.

Accepted Answer

The answer of Define and describe a similarity and difference...

Question 6

All of the following are examples of contractual vertical marketing systems, except:

Accepted Answer

A) distribution-sponsored voluntary chains 
B) franchising program 
C) wholesaler-sponsored voluntary chains 
D) retailer-sponsored cooperatives 
A) distribution-sponsored voluntary chains 
B) franchising program 
C) wholesaler-sponsored voluntary chains 
D) retailer-sponsored cooperatives

Question 7

Jacob has developed a lawn care service that will revolutionize the lawn care industry. Jacob, however, has limited operating capital and still wants a wide distribution of his new product. Which of the following options might he choose?

Accepted Answer

A) He could establish a wholesaler-sponsored vertical marketing system to obtain greater economies of scale. 
B) He can establish a contractual vertical marketing system (franchise). 
C) He might establish a corporate vertical marketing system to control the distribution system established. 
D) He might open up branch offices around the country to provide the exposure he needs. 
A) He could establish a wholesaler-sponsored vertical marketing system to obtain greater economies of scale. 
B) He can establish a contractual vertical marketing system (franchise). 
C) He might establish a corporate vertical marketing system to control the distribution system established. 
D) He might open up branch offices around the country to provide the exposure he needs.

Question 8

As the level of customer service increases, what happens to total logistics costs?

Accepted Answer

The answer of As the level of customer service increases,...

Question 9

Which of the following statements describes the key difference between merchant wholesalers and agents and brokers?

Accepted Answer

A) Merchant wholesalers take title to merchandise and agents and brokers do not. 
B) Agents and brokers only deal with consumer channels. 
C) Agents and brokers make their profits based on the sales of merchandise they own, while merchant wholesalers make profits based on fees paid for their services. 
D) Merchant wholesalers don't perform all channel functions and agents and brokers do. 
A) Merchant wholesalers take title to merchandise and agents and brokers do not. 
B) Agents and brokers only deal with consumer channels. 
C) Agents and brokers make their profits based on the sales of merchandise they own, while merchant wholesalers make profits based on fees paid for their services. 
D) Merchant wholesalers don't perform all channel functions and agents and brokers do.

Question 10

A channel that includes intermediaries between the producer and consumer and perform numerous channel functions are referred to as a(n)

Accepted Answer

A) multi-level channel. 
B) full-service channel. 
C) indirect channel. 
D) skewed channel. 
A) multi-level channel. 
B) full-service channel. 
C) indirect channel. 
D) skewed channel.

Question 11

Which of the following is a type of merchant wholesaler?

Accepted Answer

A) truck jobbers 
B) rack jobbers 
C) cash-and-carry wholesaler 
D) specialty merchandise wholesaler 
A) truck jobbers 
B) rack jobbers 
C) cash-and-carry wholesaler 
D) specialty merchandise wholesaler

Question 12

Dell sells its products to both Best Buy and Future Shop. Best Buy just ran an advertisement highlighting how they sell the best Dell products available, and all other computer shops are bad retailers. This advertisement may lead to:

Accepted Answer

A) Partnership inconsistency 
B) Disintermediation 
C) Cross-docking 
D) Channel conflict 
A) Partnership inconsistency 
B) Disintermediation 
C) Cross-docking 
D) Channel conflict

Question 13

Which of the following factors affects the final choice of a marketing channel by a producer?

Accepted Answer

A) environmental factors 
B) corporate tax legislation 
C) changes in consumer purchasing behaviour 
D) the stage in the product life cycle 
A) environmental factors 
B) corporate tax legislation 
C) changes in consumer purchasing behaviour 
D) the stage in the product life cycle

Question 14

Which of the following is TRUE when it comes to Dell Computer's transportation decisions?

Accepted Answer

A) slow transportation 
B) inexpensive transportation 
C) many different transportation modes 
D)  expensive transportation 
A) slow transportation 
B) inexpensive transportation 
C) many different transportation modes 
D)  expensive transportation

Question 15

Selling agents are agents who:

Accepted Answer

A) work for several producers and carry non-competitive, complementary merchandise in an exclusive territory. 
B) represent a single producer and are responsible for the entire marketing function of that producer. 
C) furnish the racks or shelves that display merchandise in retail stores, perform all channel functions, and sell on consignment to retailers. 
D) take title to merchandise but sell only to buyers who call on them, pay cash for merchandise, and furnish their own transportation for the merchandise. 
A) work for several producers and carry non-competitive, complementary merchandise in an exclusive territory. 
B) represent a single producer and are responsible for the entire marketing function of that producer. 
C) furnish the racks or shelves that display merchandise in retail stores, perform all channel functions, and sell on consignment to retailers. 
D) take title to merchandise but sell only to buyers who call on them, pay cash for merchandise, and furnish their own transportation for the merchandise.

Question 16

Figure 14-1
  
-A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "A," would be __________.

Accepted Answer

A) middleman 
B) wholesaler 
C) distributor 
D) retailer 
A) middleman 
B) wholesaler 
C) distributor 
D) retailer

Question 17

At the end of a recent year, Solectron, Milpitas, California, an electronics contractor, made half of his purchases under vendor-managed inventory programs. Solectron:

Accepted Answer

A) had its suppliers perform all materials handling activities. 
B) authorized its suppliers to eliminate as many wholesaling functions as possible from the supply chain. 
C) authorized the use of distribution centres to provide quicker customer response times. 
D) used a system in which its suppliers determined the product amount and assortment that should be in stock. 
A) had its suppliers perform all materials handling activities. 
B) authorized its suppliers to eliminate as many wholesaling functions as possible from the supply chain. 
C) authorized the use of distribution centres to provide quicker customer response times. 
D) used a system in which its suppliers determined the product amount and assortment that should be in stock.

Question 18

What are the functions performed by intermediaries?

Accepted Answer

The answer of What are the functions performed by intermediaries?...

Question 19

Pharmaceutical companies such as Eli Lilly and SmithKline Beecham use a system to make sure retailers carrying their products maintain predetermined inventory levels in stock. The pharmaceutical companies do this by a daily monitoring of sales at individual stores and will automatically ship products out when the stores are running low. This is called a(n):

Accepted Answer

A) vendor-managed inventory 
B) supply chain inventory 
C) supplier-managed inventory 
D) just-in-time system 
A) vendor-managed inventory 
B) supply chain inventory 
C) supplier-managed inventory 
D) just-in-time system

Question 20

Safeway supermarkets operate their own bakeries. This illustrates:

Accepted Answer

A) forward integration. 
B) horizontal channel. 
C) vertical channel. 
D) backward integration. 
A) forward integration. 
B) horizontal channel. 
C) vertical channel. 
D) backward integration.

Mail-order selling, catalogue sales, and telemarketing, are all examples of:

Which of the following statements describes a major benefit of distribution centres?

Describe how social media platforms, such as Facebook, could be used as an Internet marketing channel?

Define and describe a similarity and difference between multichannel marketing and a strategic channel alliance.

All of the following are examples of contractual vertical marketing systems, except:

Jacob has developed a lawn care service that will revolutionize the lawn care industry. Jacob, however, has limited operating capital and still wants a wide distribution of his new product. Which of the following options might he choose?

As the level of customer service increases, what happens to total logistics costs?

Which of the following statements describes the key difference between merchant wholesalers and agents and brokers?

A channel that includes intermediaries between the producer and consumer and perform numerous channel functions are referred to as a(n)

Which of the following is a type of merchant wholesaler?

Dell sells its products to both Best Buy and Future Shop. Best Buy just ran an advertisement highlighting how they sell the best Dell products available, and all other computer shops are bad retailers. This advertisement may lead to:

Which of the following factors affects the final choice of a marketing channel by a producer?

Which of the following is TRUE when it comes to Dell Computer's transportation decisions?

Selling agents are agents who:

Figure 14-1 -A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "A," would be __________.

At the end of a recent year, Solectron, Milpitas, California, an electronics contractor, made half of his purchases under vendor-managed inventory programs. Solectron:

What are the functions performed by intermediaries?

Safeway supermarkets operate their own bakeries. This illustrates:

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters

Exam 14: Managing Marketing Channels and Supply Chains

Mail-order selling, catalogue sales, and telemarketing, are all examples of:

Which of the following statements describes a major benefit of distribution centres?

Describe how social media platforms, such as Facebook, could be used as an Internet marketing channel?

Define and describe a similarity and difference between multichannel marketing and a strategic channel alliance.

All of the following are examples of contractual vertical marketing systems, except:

Jacob has developed a lawn care service that will revolutionize the lawn care industry. Jacob, however, has limited operating capital and still wants a wide distribution of his new product. Which of the following options might he choose?

As the level of customer service increases, what happens to total logistics costs?

Which of the following statements describes the key difference between merchant wholesalers and agents and brokers?

A channel that includes intermediaries between the producer and consumer and perform numerous channel functions are referred to as a(n)

Which of the following is a type of merchant wholesaler?

Dell sells its products to both Best Buy and Future Shop. Best Buy just ran an advertisement highlighting how they sell the best Dell products available, and all other computer shops are bad retailers. This advertisement may lead to:

Which of the following factors affects the final choice of a marketing channel by a producer?

Which of the following is TRUE when it comes to Dell Computer's transportation decisions?

Selling agents are agents who:

Figure 14-1 -A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "A," would be __________.

At the end of a recent year, Solectron, Milpitas, California, an electronics contractor, made half of his purchases under vendor-managed inventory programs. Solectron:

What are the functions performed by intermediaries?

Safeway supermarkets operate their own bakeries. This illustrates:

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters