Question 1

Which of the following statements about Canadians and their attitudes towards environmentally sensitive products is NOT true?

Accepted Answer

A) Some consumers lack the knowledge that is associated with the purchase of a green product. 
B) Canadians are not willing to pay more for environmentally friendly products 
C) Consumers are generally sensitive when it comes to ecological issues. 
D) There are more than just environmental reasons that will entice Canadians to buy. 
A) Some consumers lack the knowledge that is associated with the purchase of a green product. 
B) Canadians are not willing to pay more for environmentally friendly products 
C) Consumers are generally sensitive when it comes to ecological issues. 
D) There are more than just environmental reasons that will entice Canadians to buy. B

Question 2

Desjardins Group is one of Canada's Top Corporate Citizens, for example, their CEO's compensation is also tied to sustainability-related performance targets. This is just one example of how Desjardins Group is demonstrating:

Accepted Answer

A) corporate compensation 
B) executive compensation strategy 
C) corporate sustainability 
D) corporate social responsibility 
A) corporate compensation 
B) executive compensation strategy 
C) corporate sustainability 
D) corporate social responsibility D

Question 3

Moral idealism is:

Accepted Answer

A) a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic. 
B) a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome. 
C) a democratic consensus of moral principles and laws that govern the behaviour of individuals based on legislation adopted at the federal, state and local levels. 
D) a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behaviour. 
A) a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic. 
B) a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome. 
C) a democratic consensus of moral principles and laws that govern the behaviour of individuals based on legislation adopted at the federal, state and local levels. 
D) a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behaviour. B

Question 4

Dow Chemical stopped production of a chemical made for nearly 40 years when tests showed the chemical could be harmful in large doses, even though the products in which it was used had no known harmful health or environmental effect. This is an example of:

Accepted Answer

A) cultural and corporate ethics. 
B) utilitarianism. 
C) a code of ethics violation. 
D) moral idealism. 
A) cultural and corporate ethics. 
B) utilitarianism. 
C) a code of ethics violation. 
D) moral idealism.

Question 5

Body Bazaar: The Market for Human Tissue in the Biotechnology Age is a 2001 book by Lori Andrews and Dorothy Nelkin. According to the book, "Body parts are bought and sold for medical research, diagnostics and therapies. They are marketed to museums and personal collectors. And pieces of people are increasingly being used as raw materials for products-from
placenta-enriched shampoos to experimental DNA-run computers. Blood has become one of the most valuable commodities on earth. While refined petroleum sells for $40 a barrel, an equivalent quantity of blood products is worth $67,000." Use this quote to explain why ethics is such a difficult concept to understand.

Accepted Answer

The quote from "Body Bazaar: The Market

Question 6

In the context of corporate behaviour, social responsibility is sometimes referred to as:

Accepted Answer

A) moral idealism. 
B) philanthropy. 
C) utilitarianism. 
D) corporate social responsibility. 
A) moral idealism. 
B) philanthropy. 
C) utilitarianism. 
D) corporate social responsibility.

Question 7

An increasing percentage of turkeys are now being marketed as "free range." Consumers typically pay $1 more per pound for free-range turkeys, which are thought to have lived more humane lives
-and as a result, to taste better-than their conventionally raised counterparts. The Canadian
government defines a free-range bird as one that has been allowed "access to the out-of-doors." Are turkey growers who allow their birds access to the out-of-doors only moments before they are killed acting socially responsible?

Accepted Answer

The question of whether turkey growers w

Question 8

Unethical practices of consumers are a serious concern to marketers. These practices include all of the following except:

Accepted Answer

A) downloading music, movies, and software from the Internet 
B) returning unsuitable merchandise 
C) filing warranty claims after the claim period 
D) providing inaccurate information on credit applications 
A) downloading music, movies, and software from the Internet 
B) returning unsuitable merchandise 
C) filing warranty claims after the claim period 
D) providing inaccurate information on credit applications

Question 9

A local micro-brewery uses a nearby stream to power a water-mill to generate electricity to heat their hops and yeast during the beer fermentation process. This micro-brewery is concerned about:

Accepted Answer

A) Concentrating on stakeholder responsibility 
B) The economic model 
C) Maximizing profit 
D) Sustainable development 
A) Concentrating on stakeholder responsibility 
B) The economic model 
C) Maximizing profit 
D) Sustainable development

Question 10

A social audit:

Accepted Answer

A) would be used to evaluate the number of friends and acquaintances that a firm's employees have. 
B) would identify the type and amount of resources needed for a company that wanted to raise money for a local after-school program. 
C) would tell a plastics manufacturer if helping raise money for a local playground was consistent with its mission. 
D) is a systematic assessment of a firm's objectives, strategies, and performance in the domain of social responsibility. 
A) would be used to evaluate the number of friends and acquaintances that a firm's employees have. 
B) would identify the type and amount of resources needed for a company that wanted to raise money for a local after-school program. 
C) would tell a plastics manufacturer if helping raise money for a local playground was consistent with its mission. 
D) is a systematic assessment of a firm's objectives, strategies, and performance in the domain of social responsibility.

Question 11

Michael Smolensky, is CEO of Lifeway Foods, Inc., based in Skokie, Ill. The company sells kefir, a cultured milk product popular in Smolensky's native Russia. In 1997, Smolensky, who had developed his own secret recipe, got a call from his supplier,
Saying: "Michael, someone is trying to steal your secrets." Smolensky discovered later that a prospective rival had called to ask the supplier for certain ingredients by their secret codes, known only to Smolensky and the supplier. The rival had picked them
Out of Lifeway's refuse. This is an example of:

Accepted Answer

A) reasonable inquiry. 
B) industry standardization. 
C) corporate curiosity. 
D) economic espionage. 
A) reasonable inquiry. 
B) industry standardization. 
C) corporate curiosity. 
D) economic espionage.

Question 12

Rather than making outright donations, Proctor & Gamble raising funds for the Special Olympics through consumers' purchasing of selected P&G products and MasterCard International linking use of its card to fundraising for institutions working in the area of cancer, heart disease, child abuse and various other health and social programs are examples of:

Accepted Answer

A) Cause marketing 
B) Philanthropic marketing 
C) Goodwill marketing 
D) Public relations marketing 
A) Cause marketing 
B) Philanthropic marketing 
C) Goodwill marketing 
D) Public relations marketing

Question 13

With respect to the rights of consumers, which of the following is NOT specified in the codification of ethics between buyers and sellers in Canada?

Accepted Answer

A) the right to have fair prices 
B) the right to be heard 
C) the right to safety 
D) the right to be informed 
A) the right to have fair prices 
B) the right to be heard 
C) the right to safety 
D) the right to be informed

Question 14

The goal of Transparency International is to rank businesses and countries according to which of the following?

Accepted Answer

A) unsafe products 
B) sustainability 
C) bribery 
D) corporate stealing 
A) unsafe products 
B) sustainability 
C) bribery 
D) corporate stealing

Question 15

Which of the following statements about sustainable development is true?

Accepted Answer

A) Only large international companies can have sustainable development. 
B) A company that always makes its furniture from rare tropical woods is practicing sustainable development. 
C) A company that uses child labourers to manufacturer its products in order to stay number one in its industry does not have sustainable development. 
D) A company that has a 20 percent rate of growth has sustainable development even if it operates two illegal landfills. 
A) Only large international companies can have sustainable development. 
B) A company that always makes its furniture from rare tropical woods is practicing sustainable development. 
C) A company that uses child labourers to manufacturer its products in order to stay number one in its industry does not have sustainable development. 
D) A company that has a 20 percent rate of growth has sustainable development even if it operates two illegal landfills.

Question 16

Burroughs Wellcome, the developer and maker of AZT, a drug to treat persons afflicted with AIDS, charges each patient $6,500 annually-more than many AIDS patients can afford because they are unable to work. This is an example of the
Manufacturer recognizing its:

Accepted Answer

A) penetration pricing strategy. 
B) supply-demand continuum. 
C) profit responsibility. 
D) human relations options. 
A) penetration pricing strategy. 
B) supply-demand continuum. 
C) profit responsibility. 
D) human relations options.

Question 17

Another expression for the term caveat emptor is:

Accepted Answer

A) the greatest good for the greatest number. 
B) the thoughts of one person should benefit all. 
C) the right to choose. 
D) let the buyer beware. 
A) the greatest good for the greatest number. 
B) the thoughts of one person should benefit all. 
C) the right to choose. 
D) let the buyer beware.

Question 18

In the late 18th century, English jurist Jeremy Bentham systematically analyzed law and legislation, laying the foundation for utilitarian philosophy. Which of the following statements about his philosophy is true today?

Accepted Answer

A) Moral philosophers and consumer interest groups favour this philosophy. 
B) This philosophy considers certain individual rights or duties as universal, regardless of the outcome. 
C) This philosophy exists in the Consumer Bill of Rights. 
D) This philosophy focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behaviour. 
A) Moral philosophers and consumer interest groups favour this philosophy. 
B) This philosophy considers certain individual rights or duties as universal, regardless of the outcome. 
C) This philosophy exists in the Consumer Bill of Rights. 
D) This philosophy focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behaviour.

Question 19

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and:

Accepted Answer

A) following the guidelines of industry-specific codes of ethics. 
B) protecting the environment. 
C) enhancing corporate sales and profits. 
D) fulfilling company objectives. 
A) following the guidelines of industry-specific codes of ethics. 
B) protecting the environment. 
C) enhancing corporate sales and profits. 
D) fulfilling company objectives.

Question 20

What are the five steps in a social audit?

Accepted Answer

The answer of What are the five steps in a...

Which of the following statements about Canadians and their attitudes towards environmentally sensitive products is NOT true?

Desjardins Group is one of Canada's Top Corporate Citizens, for example, their CEO's compensation is also tied to sustainability-related performance targets. This is just one example of how Desjardins Group is demonstrating:

Moral idealism is:

Dow Chemical stopped production of a chemical made for nearly 40 years when tests showed the chemical could be harmful in large doses, even though the products in which it was used had no known harmful health or environmental effect. This is an example of:

In the context of corporate behaviour, social responsibility is sometimes referred to as:

Unethical practices of consumers are a serious concern to marketers. These practices include all of the following except:

A local micro-brewery uses a nearby stream to power a water-mill to generate electricity to heat their hops and yeast during the beer fermentation process. This micro-brewery is concerned about:

A social audit:

With respect to the rights of consumers, which of the following is NOT specified in the codification of ethics between buyers and sellers in Canada?

The goal of Transparency International is to rank businesses and countries according to which of the following?

Which of the following statements about sustainable development is true?

Burroughs Wellcome, the developer and maker of AZT, a drug to treat persons afflicted with AIDS, charges each patient $6,500 annually-more than many AIDS patients can afford because they are unable to work. This is an example of the Manufacturer recognizing its:

Another expression for the term caveat emptor is:

In the late 18th century, English jurist Jeremy Bentham systematically analyzed law and legislation, laying the foundation for utilitarian philosophy. Which of the following statements about his philosophy is true today?

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and:

What are the five steps in a social audit?

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters

Exam 4: Ethics and Social Responsibility for Sustainable Marketing

Which of the following statements about Canadians and their attitudes towards environmentally sensitive products is NOT true?

Desjardins Group is one of Canada's Top Corporate Citizens, for example, their CEO's compensation is also tied to sustainability-related performance targets. This is just one example of how Desjardins Group is demonstrating:

Moral idealism is:

Dow Chemical stopped production of a chemical made for nearly 40 years when tests showed the chemical could be harmful in large doses, even though the products in which it was used had no known harmful health or environmental effect. This is an example of:

In the context of corporate behaviour, social responsibility is sometimes referred to as:

Unethical practices of consumers are a serious concern to marketers. These practices include all of the following except:

A local micro-brewery uses a nearby stream to power a water-mill to generate electricity to heat their hops and yeast during the beer fermentation process. This micro-brewery is concerned about:

A social audit:

With respect to the rights of consumers, which of the following is NOT specified in the codification of ethics between buyers and sellers in Canada?

The goal of Transparency International is to rank businesses and countries according to which of the following?

Which of the following statements about sustainable development is true?

Burroughs Wellcome, the developer and maker of AZT, a drug to treat persons afflicted with AIDS, charges each patient $6,500 annually-more than many AIDS patients can afford because they are unable to work. This is an example of the Manufacturer recognizing its:

Another expression for the term caveat emptor is:

In the late 18th century, English jurist Jeremy Bentham systematically analyzed law and legislation, laying the foundation for utilitarian philosophy. Which of the following statements about his philosophy is true today?

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and:

What are the five steps in a social audit?

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters