Exam 4: Ethics and Social Responsibility for Sustainable Marketing

IBM proudly describes itself in the dress ("We don't wear ties"), sayings ("The IBM Way"), and manner of work (team efforts)of employees. This is a description of the IBM's:

People who fly regularly collect frequent flyer miles that can be used for free flights at later dates. The existence of blackout days (days when frequent flyer miles cannot be redeemed)could interfere with consumers':

The Canadian privacy commissioner recently forced Facebook to update their privacy settings and better inform visitors of what they are and are not sharing publically and privately. This request was driven by consumer's:

TELUS's commitment to the care given to the animals in their commercials is part of their ___________.

An employee who reports illegal accounting procedures is an example of a(n):

The ECOLOGO was implemented by the government of Canada to help combat which practice?

Corporate Knights produces various reports that are focused towards informing consumers and encouraging ___________.

Richard Branson, CEO of Virgin, is spending $3 billion in profits from his transport businesses to invest in commercial ventures designed to produce renewable energy in order to fight global warming. This is an example of:

The triple-bottom-line is a reference to improving the state of people, the planet, and ________ simultaneously.

It was consumer complaints about late-night and repeated calls by telemarketers that led to greater limitations on telemarketing practices which best addresses a consumer's:

Define economic espionage and discuss its implications for businesses and consumers.

Although research shows consumers are sensitive to ecological issues, they may NOT be willing to purchase a given product or service solely on the basis of its environmental claims because of all of the following except:

Socially responsible companies often are known by which "tagline"?

Which of the following is an example of green marketing?

Identify and describe the two types of personal moral philosophy.

A supposedly organic clothing detergent company recently ran an ad campaign promoting the fact their products are manufactured without any additives, or environmentally harmful phosphates. During the same time the campaign was aired, a whistle-blower within the company went to the press to indicate that their detergents did, in fact, contain a fair amount of phosphates. The BEST description for this type of activity is:

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African-Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of:

While 80 percent of Canadians say that companies should operate in an environmentally responsible way, only 12 percent of Canadians said they would:

Which of the following statements accurately distinguishes between laws and ethics?

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during October 2001. This is an example of how a small business can engage in: