Exam 4: Ethics and Social Responsibility for Sustainable Marketing

Describe the three major forms or concepts of social responsibility.

Procter & Gamble recently charged that competitors photographed its plants and product lines, stole a sample of its cookie dough and infiltrated a confidential sales Presentation to learn about its technology, recipe and marketing plan. The competitors paid Procter & Gamble $120 million after a lengthy dispute. This is an example of:

Economic espionage is:

Chrysler recycles thousands of tons of wooden pallets, cardboard, and paper annually. The Chrysler car itself is 75 percent recyclable. Chrysler's programs to recycle waste are examples of:

In a study of Canadian and American entrepreneurs, researchers found that American entrepreneurs found which of the following more ethical, in comparison to Canadian entrepreneurs?

Which of the following statements is least related to corporate culture?

A company interviews a very qualified female for a business sales position. She is more qualified than any males who have been interviewed. However, the company knows that some male purchasing agents prefer to deal with a male salesperson, and so they hire a less qualified male applicant. This action would normally be considered:

A systematic assessment of a firm's objectives, strategies, and performance in the domain of social responsibility is collectively known as a:

Which of the following statements describes shortcomings associated with codes of ethics?

Which of the following statements describes a whistle-blower?

When Tom went to buy a necklace, he decided to buy it from a pawnshop rather than a jewelry store. He congratulated himself when he saw the number of stones he had purchased for $300. The necklace turned his fiancée's neck green, and the "diamonds" turned out to be zirconium. Tom should have remembered:

A large investment bank has been notified by the Securities and Exchange Commission that several of its sales and trading officials may face charges for taking inflated commissions -in exchange for providing information on IPO shares in 1999 and 2000. This plus many other allegations caused the bank to release the following statement: "Our business dealings follow an accepted code of conduct in our industry." This statement means the bank executives:

A small high tech firm doesn't have the financial resources to pay a licensing fee to use a patented technology in the design of its new computer technology but uses it none-the-less. This is an example of an act that is:

PepsiCo Beverages Canada is recognized for their sustainable use of all of the following except:

RBC sponsors numerous community-building events and has a focus on the environment with their RBC Blue Water program. Together, these events and programs demonstrate societal responsibility, which is defined as:

P.T. Barnum was a 19th century businessman who made fortunes displaying oddities at his museum. Some were really freaks of nature; others were man-made like the white horse with a horn glued in the middle of his forehead. When asked if it were right not to tell people the bearded lady was actually a man, Barnum might have replied with which of the following?

Which of the following is one of the major reasons for the violation of ethics codes?

Fiji Water has created a perception by wanting to be viewed green or environmentally friendly by depicting a lush tropical landscape as the label on their water, despite shipping their water several tens of thousands of miles by ship, plane, train, and truck to reach the store shelf. They can be said to be engaged in:

Which of the following is NOT a possible reason why the state of perceived ethical business conduct is at its present level?

A global undertaking to further green marketing efforts is the: