Exam 4: Ethics and Social Responsibility for Sustainable Marketing

Western Digital, the Irvine, California-based maker of hard disk drives announced recently that it will recall approximately 400,000 of its 6.8GB per platter Caviar desktop hard drives, its flagship product, because of a faulty internal chip. The chip will not affect the disk drive motor until six to twelve months of use. This delay in the problem's appearance means that many consumers would not think to blame a Manufacturer of one of their computer's parts. But instead of taking the less expensive route of remaining quiet about the problem, Western Digital chose to offer Replacement disk drives for all the products that had the faulty chip. This action exemplifies:

Many business require their employees, as part of their employee contract, to agree to various standards of conduct and principles. These employees are likely signing a:

All of the following marketers would consider unethical practices by consumers, except:

A large corporations making an outright donation as opposed to contributions being tied to customer revenues produced through the promotion of one of its products is an example of:

Define social responsibility and discuss its three main concepts.

Consumers also have a responsibility to ethically use of a company's products, all of the following are examples of unethical use of a product, except:

Identify and briefly describe the three factors that influence ethical behaviour.

The two major types of moral philosophies are:

Those employees that report unethical or illegal actions of their employers are known as:

Which of the following statements about social responsibility is true?

Lululemon is known to have a corporate culture that encourages healthy living, eco-consciousness, and community involvement. A corporate culture is defined as:

If numbers from the state-run China National Network Information Center (CNNIC)are correct, China has more than 17 million Internet users as of June 2000. The Chinese government is filtering, tracing, and monitoring everything Chinese users do online as it looks for dissidents. Yahoo!, a U.S. Internet service provider, excludes correspondence related to human rights, democracy, or Tibetan freedom transmission to and from China so it will not lose its ability to operate in China. By self-regulating communication to and from China, Yahoo! is acting:

SNC Lavelin opened a new department that was focused on implementing standards and practices about how their international salespeople would deal with government officials, potential suppliers, potential customers, and political parties in countries overseas. This new ___________ SNC Lavelin in times past. _ was meant to avoid many scandals that have plagued

At a local farmers market, an artisan craftsperson sources supplies for his cabinetry from old wine barrels and wine crates. He communicates to prospective customers the origins of his materials prominently. He is engaged in:

Researchers have identified numerous factors that influence ethical marketing behaviour and they include each of the following EXCEPT:

Johnson & Johnson has established a formal code of ethics, which contains a formal statement of ethical principles and ________

When Toysmart.com filed for bankruptcy in June 2000, it listed its customer database as one of its assets even though it had assured its customers it would never disclose their information to any third party. People who had purchased from Toysmart and were a part of its database were upset when they learned that their private information was being treated as property that was for sale. These customers believed that they Should know how their private information would be used. In other words, Toysmart's former customers had a:

The first step in any social audit is to:

Shoplifting is an example of when consumers do not adhere to:

B.C. Gas Service Co. has put large stickers on all of its vehicles designating them as safety watch vehicles. Employees are trained to help children, older citizens, and others in need of help. This safety watch program is demonstrating: