Exam 4: Ethics and Social Responsibility for Sustainable Marketing

All of the following issues would be addressed by the codification of ethics between buyers and sellers with respect to consumer rights, except:

While most websites collect personal information, such as consumer e-mail addresses, telephone numbers, shopping habits, and financial data, many of these sites fail to properly inform consumers about what is done with this information once obtained. This is related most directly to the consumer's:

Making counterfeit copies of Rolex watches, Mont Blanc fountain pens, Prada purses and other international brands is pervasive in China because it is so easy to get away with it. Laws protecting intellectual property are unclear and sporadically enforced. Even when they are applied, sanctions are minimal, typically consisting of confiscation, a warning, a public apology, and perhaps a fine (negotiated, of course). Moreover, copying enjoys a long tradition in China and does not carry a stigma. Copying a masterpiece was historically considered an art form in its own right, and Chinese students have been taught for centuries to copy their teachers as accurately as possible before attempting to create. A business introducing a product into China Needs to know that_________ may lead to trademark infringements.

A company uses a technique called "price gouging". This action would normally be considered:

Many Canadian companies have set up consumer service departments to deal with customer comments and complaints. This is an example of Canadian companies showing a concern about consumer's:

When a company places numerous "eco-friendly" labels from third party companies on their product, despite not being an environmentally responsible company, this is known as

Ethics are the:

Stakeholder responsibility is the:

A new salesperson takes a prospective client out for lunch. When the salesperson got back to the office and was telling his colleagues of the successful meeting, they were shocked to hear what the salesperson did. The salesperson likely was not familiar with which of the following?

Recently, Facebook found itself in hot water with its users when it was discovered that the company intended to use personal data on its users to attract advertisers. In other words, Facebook's customers had a:

The Ronald McDonald House creates an environment for their staff and guests that includes guidelines such as 'treating everyone how you would like to be treated.' This guideline is referred to as a good:

Transparency International is an organization that is responsible for:

Define green marketing. Provide two examples of it.

In 2002, six executives of Tyson Foods, one of the world's largest poultry, beef, and pork processors, were arrested for illegal smuggling of undocumented foreign workers into the U.S. to work at Tyson plants. Tyson's violations are the result of__________ , one of the major reasons why some companies fail to establish ethical behaviour.

Most paint is not biodegradable and not friendly to the environment because it is made with petroleum solvents. A builder who decided to build a subdivision with 500 homes and paint each with an environmentally-friendly soy-based paint (even though it costs more)would be practicing:

The manufacturer of baby safety products has the following mission: "Products that protect our most valuable resource-our children." One of its products is a small cap that fits over sharp edges to prevent injury. The caps are made almost entirely of recycled plastic. For each package of protective caps sold, the company donates 5 percent of its profits to the Center for the Rehabilitation of Head Injuries. The Company is demonstrating all of the following EXCEPT:

When Facebook issued their prospectus, while going through their Initial Public Offering (IPO), Mark Zuckerberg made it known that his goal was not necessarily maximizing profit for Facebook's shareholders. Many investors were concerned that Facebook was not interested in:

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the:

Nestlé Canada's original decision to add peanut product additives to some of the company's chocolate snacks even though some consumers, albeit only a small percentage of Canadians, are severely allergic to peanuts, is known as

A company has recognized that 1 in 1000 of their products may default resulting in a non-harmful outcome for the user. This threshold is below their standards to issue a product recall. Instead they place a sticker on their product informing the user of the potential issue. What has the company just done?