Exam 4: Ethics and Social Responsibility for Sustainable Marketing

When the procurement officer at a local municipality accepted lavish gifts from a road construction firm, who had just recently submitted a Request for Proposal for a published contract, this is an example of:

Profit responsibility, societal responsibility, and stakeholder responsibility are three forms or concepts of:

Source Perrier S.A., the supplier of Perrier bottled water, recalled 160 million bottles of water after traces of a toxic chemical was found in 13 bottles. The recall cost the company $35 million and $40 million more was lost in sales. Even though the chemical was not harmful to humans, the president of the company believed it was his duty to remove "the least doubt, as minimal as it might be, to weigh on the image of The quality and purity of our product." This exemplifies:

In 2002, six executives of Tyson Foods, one of the world's largest poultry, beef, and pork processors, were arrested for illegal smuggling undocumented foreign workers into the U.S. to work at Tyson plants. From this statement, you can infer that:

Which of the following is considered to be a positive factor that influences ethical behaviour?

Which of the following statements described the activities of a whistle-blower?

A computer program aimed at car dealers shows financing outcomes that misstate taxes and interest. The computer company agrees the program misleads buyers, but says it will provide what dealers want as long as it is not against the law. This is an example of an act that is:

There have been numerous examples in the United States over the last several years of employees of government companies revealing confidential and highly secure information to members of the press. One of the most recent examples was Edward Snowden and the National Security Association (NSA). Edward is being referred to as a

A publishing company's refusal to publish the autobiography of a serial killer because the company does not believe the killer should profit as a result of the pain he has caused others exemplifies:

A local food company recognizes the importance of hosting an annual community food drive to obtain canned food donations for those in the community that are less fortunate. This company's actions are referred to as

Green marketing is:

Define sustainable development. Provide two examples of it.

Transparency International's Corruption Perceptions Index (CPI)recently revealed the worst offenders in term of the use of ____________ were Russia, China, and India.

A Canadian business was conducting operations overseas where they were caught bribing officials in order to win engineering projects. Bribing is against Canadian society's values and standards. In essence, what did this business break?

10 percent of Canadian and American entrepreneurs surveyed reported that it was ethical to use insider trading information. Using insider trading information is both

How has business culture in Canada changed from caveat emptor concept which was prevalent in the 1960's?

A moral philosophy that is favoured by moral philosophers and consumer interest groups is referred to as

As the use of the Internet grows around the world, understanding between countries must be reached so that there can be as easy an exchange of ideas and information as possible. One important issue is opt-in versus opt-out. All European websites have opt-in policies, and U.S. websites have opt-out policies. Opt-in means customers must ask to be involved in data collection and marketing while opt-out companies Automatically include customers in data collection unless the customer specifically asks not to be included. Europeans and European businesses believe it is unethical to invade someone's privacy. American businesses do it all the time because Americans are not nearly as protective of their right to privacy. What ethical factor is illustrated by this example?

Many media today use pay-to-vote polls (in which respondents use a 900 telephone number to vote "yes" or "no" on a current issue)as a means of generating viewer or listener interest. The Research Industry Coalition (RIC)has asked all media to acknowledge the questionable validity of such polls by informing viewers or listeners that the results are NOT representative of the population but are just a frequency Distribution of those who call when the media report the results. If a television station chooses not to make viewers aware of the shortcomings of the poll, its business Practice would fall into which of the following categories?

Tim Horton's sells its 'Child Smile' cookies and tells customers that all the profits from the sale of these cookies will go to underprivileged kids, Tim Horton's is engaged in: