Exam 4: Ethics and Social Responsibility for Sustainable Marketing

Ecosynthetix is a Burlington, Ontario based company that manufactures eco-friendly building material. By implementing an ISO 14000 certification they can further demonstrate to suppliers and customers that they have a strong emphasis on not just green products, but also:

When Adidas Group commits to using 100 percent "Better Cotton" in all of its products by 2018, they are engaging in:

Which of the following is NOT considered to be a factor influencing ethical behaviour?

MasterCard International links usage of its card with fund raising for institutions that combat cancer, heart disease, child abuse, and muscular dystrophy. MasterCard gives a modest percentage of charges on their credit cards to the institutions. What is this called, and how does it affect cardholders' behaviour?

The philosophy of utilitarianism underlies the economic tenets of:

First Nations of Canada are very concerned about the disconnect of their ancestor's culture and the culture of their children growing up today in the 21st century. Culture refers to:

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Consumers have an obligation to __________in the exchange process and in the use and disposition of products.

Several companies meet and agree to bid rigging for sealed tendered government contract work. Bid rigging is:

Ultimately, ethical choices are based on:

The residents of communities along the Gulf of Mexico and people throughout the world were outraged when the BP oil leak occurred, dumping millions of gallons of crude oil into the gulf. People were upset with BP's response to the disaster. The company was slow to develop a reliable means for capping the leaking pump even though it did quickly implement cleanup activities. Through its public relations, BP Was criticized for acting in a manner which would benefit the organization but would not benefit society in general. In short, BP did not demonstrate:

What is the difference between standard charitable contributions and cause marketing?

Many automobile manufacturers will test drive their futuristic concept cars on closed tracks. These concept cars often will have foam and plastic shapes added to the outside of the car so the shape, lines, and contours cannot be picked up by high-powered Telescopic lenses of people from watching outside of the track. These automobile manufacturers are very concerned with:

In 1988, the book Satanic Verses by Salman Rushdie was published. It was considered blasphemous by several national, political, and religious groups and there was a death threat made against the author's life. In the United States, there was a controversy over whether bookstores should carry the book. Which of the following statements describes how an independent bookstore in a community with a large population that was opposed to the book would have responded to an offer to stock the book?

The effective rules of the game, the boundaries between competitive and unethical behaviour, and the codes of conduct in business dealings in business activities are collectively referred to as

Many fast food restaurants, including Burger King, McDonald's, and Wendy's, no longer use Styrofoam containers for their of their products. Rather, these firms wrap their burgers in recycled paper and place to-go orders in recycled paper bags. These fast-food restaurants use:

Lava.com is an Internet company that helps other organizations put concepts that they hope will let them dominate the market in their industry into action. In its promotion, it states, "We ignore the rules, and we let no obstacle stand in your company's way-no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts. They work in one large room, which also contains dartboards, a pool table, and a meditation center. If you were to walk into the office, it would be next to impossible to tell the company owners from its lowest Ranking employee. This is a description of the Internet company's:

Which action does ENMAX take to be ethically and socially responsible?

Vancity has found a successful niche by leveraging which consumer trend?