Question 1

Ace Hardware, IGA, and Guardian Drugs are examples of:

Accepted Answer

A) Contractual systems 
B) Regional shopping centres 
C) Cooperative marketing systems 
D) Corporate chains 
A) Contractual systems 
B) Regional shopping centres 
C) Cooperative marketing systems 
D) Corporate chains A

Question 2

Canada's retailers who made the top 250 retailers in the world (based on sales)include all of the following except:

Accepted Answer

A) Loblaws 
B) Canadian Tire 
C) Shoppers Drug Mart 
D) Hudson's Bay Company 
A) Loblaws 
B) Canadian Tire 
C) Shoppers Drug Mart 
D) Hudson's Bay Company D

Question 3

Toronto-based Whole Foods supermarkets targets people who want to eat healthy. The stores use placards throughout, which tell shoppers about the farmers who grew and harvested various products. This use of signage to provide consumer information is a part of which element of the retailing mix?

Accepted Answer

A) variety and assortment 
B) goods and services mix 
C) discounts and allowances 
D) communications mix 
A) variety and assortment 
B) goods and services mix 
C) discounts and allowances 
D) communications mix D

Question 4

The marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers. Eight weeks after shipping the steaks to the frequent flyers who placed orders as a result of the initial offer, the company's salespeople followed up by telephoning customers to ask for new orders. This is an example of which types of non-store retailing?

Accepted Answer

A) direct mail and telemarketing 
B) direct selling and telemarketing 
C) online retailing and automatic vending 
D) telemarketing and online retailing 
A) direct mail and telemarketing 
B) direct selling and telemarketing 
C) online retailing and automatic vending 
D) telemarketing and online retailing

Question 5

One of the key challenges for retailers when embracing mobile technology is:

Accepted Answer

A) privacy and security. 
B) offering a dedicated, branded app. 
C) allowing for mobile checkouts. 
D) the introduction of wearables. 
A) privacy and security. 
B) offering a dedicated, branded app. 
C) allowing for mobile checkouts. 
D) the introduction of wearables.

Question 6

Starbucks is adding a Starbucks Evenings menu including appetizers and alcohol. This change in their product offerings reflects a response to:

Accepted Answer

A) changes in the competitive retail food landscape. 
B) expanding product lines at Starbucks. 
C) the aging population in Canada (more adults than children). 
D) the Canadian's growing interest in beer and wine. 
A) changes in the competitive retail food landscape. 
B) expanding product lines at Starbucks. 
C) the aging population in Canada (more adults than children). 
D) the Canadian's growing interest in beer and wine.

Question 7

A retail store carries a broad selection of small kitchen appliances. It has an informed staff and will even gift wrap your purchases free of charge. It does not, however, have a shop for repairs should your appliances need maintenance. This store offers:

Accepted Answer

A) economies-of-scale service. 
B) self-service. 
C) exclusive service. 
D) limited service. 
A) economies-of-scale service. 
B) self-service. 
C) exclusive service. 
D) limited service.

Question 8

The largest inventory of wedding dresses in the Maritimes can be found at Low's Bridal and Formal in Halifax, Nova Scotia. The store is located in an old railroad hotel. It has high ceilings, dark woodwork, heavy chandeliers, and a lobby where customers can find refreshments and sometimes be surrounded by music that might be played at weddings. This description refers to the store's:

Accepted Answer

A) image. 
B) psychological attributes. 
C) atmosphere. 
D) antecedent attributes. 
A) image. 
B) psychological attributes. 
C) atmosphere. 
D) antecedent attributes.

Question 9

Direct selling is likely to continue to grow in markets:

Accepted Answer

A) in which consumers are knowledgeable shoppers. 
B) where there is a lack of effective distribution channels. 
C) inside Canada. 
D) where convenience is not important. 
A) in which consumers are knowledgeable shoppers. 
B) where there is a lack of effective distribution channels. 
C) inside Canada. 
D) where convenience is not important.

Question 10

Two forms of off-price retailing are:

Accepted Answer

A) warehouse clubs and factory outlet stores. 
B) warehouse clubs and hypermarkets. 
C) retail outlets and warehouse clubs. 
D) one-price stores and retail outlets. 
A) warehouse clubs and factory outlet stores. 
B) warehouse clubs and hypermarkets. 
C) retail outlets and warehouse clubs. 
D) one-price stores and retail outlets.

Question 11

Carrefour, which means "crossroad" in French, is the world's second-biggest retailer after Walmart. Carrefour is a chain of hypermarkets, which means it:

Accepted Answer

A) is a disintermediator. 
B) uses scrambled merchandising. 
C) engages in no intertype competition. 
A) is a disintermediator. 
B) uses scrambled merchandising. 
C) engages in no intertype competition.

Question 12

The term central business district refers to:

Accepted Answer

A) a suburban mall that contains up to 100 stores draws customer from 5 to 10 miles away. 
B) a cluster of stores that serves people who are within a five to ten minute drive and live in a population base under 30,000. 
C) a retail site location that typically has one primary store and often about 20 to 40 smaller outlets and serves a population base of about 100,000. 
D) the oldest retailing setting, a community's downtown area. 
A) a suburban mall that contains up to 100 stores draws customer from 5 to 10 miles away. 
B) a cluster of stores that serves people who are within a five to ten minute drive and live in a population base under 30,000. 
C) a retail site location that typically has one primary store and often about 20 to 40 smaller outlets and serves a population base of about 100,000. 
D) the oldest retailing setting, a community's downtown area.

Question 13

Stores that carry a considerable assortment (depth)of a related line of items are called:

Accepted Answer

A) scrambled merchandise stores. 
B) hypermarkets. 
C) general merchandise stores. 
D) limited-line stores. 
A) scrambled merchandise stores. 
B) hypermarkets. 
C) general merchandise stores. 
D) limited-line stores.

Question 14

Many catalogue retailers such as Sharper Image now accept each of the following EXCEPT:

Accepted Answer

A) in-person orders 
B) mail orders 
C) online orders 
D) telephone orders 
A) in-person orders 
B) mail orders 
C) online orders 
D) telephone orders

Question 15

Which of the following statements about direct selling is true?

Accepted Answer

A) In Canada, direct sales have been growing rapidly. 
B) Direct selling is only found in North America. 
C) Direct sales succeeds because it provides customers with convenience and personalized service. 
D) Unlike other forms of non-store retailing, direct selling takes place in the business market. 
A) In Canada, direct sales have been growing rapidly. 
B) Direct selling is only found in North America. 
C) Direct sales succeeds because it provides customers with convenience and personalized service. 
D) Unlike other forms of non-store retailing, direct selling takes place in the business market.

Question 16

Shoppers using free in-store Wi-Fi are more likely to pay with:

Accepted Answer

A) credit cards having loyalty plans. 
B) debit cards. 
C) mobile devices. 
D) loyalty cards or point cards. 
A) credit cards having loyalty plans. 
B) debit cards. 
C) mobile devices. 
D) loyalty cards or point cards.

Question 17

Briefly describe the three ways retail outlets can be classified.

Accepted Answer

The answer of Briefly describe the three ways retail outlets...

Question 18

Rona stores carry over 1000 types of products, ranging from drills to faucets, and garden hoses to houseplants. Rona has a wide:

Accepted Answer

A) level of service. 
B) product variety. 
C) method of operation. 
D) merchandise line. 
A) level of service. 
B) product variety. 
C) method of operation. 
D) merchandise line.

Question 19

One dimension of the retail positioning matrix is value added, and the other is:

Accepted Answer

A) relative market share. 
B) depth of product line. 
C) revenue generated. 
D) breadth of product line. 
A) relative market share. 
B) depth of product line. 
C) revenue generated. 
D) breadth of product line.

Question 20

Global Pigeon Supplies is one of the biggest retailers of racing pigeon supplies in the country. The storeowner describes the store as "the Sam's [Club] of pigeon supplies." Which product breadth/depth assortment would best fit this store?

Accepted Answer

A) narrow/deep 
B) narrow/broad 
C) broad/deep 
D) narrow/narrow 
A) narrow/deep 
B) narrow/broad 
C) broad/deep 
D) narrow/narrow

Ace Hardware, IGA, and Guardian Drugs are examples of:

Canada's retailers who made the top 250 retailers in the world (based on sales)include all of the following except:

Toronto-based Whole Foods supermarkets targets people who want to eat healthy. The stores use placards throughout, which tell shoppers about the farmers who grew and harvested various products. This use of signage to provide consumer information is a part of which element of the retailing mix?

One of the key challenges for retailers when embracing mobile technology is:

Starbucks is adding a Starbucks Evenings menu including appetizers and alcohol. This change in their product offerings reflects a response to:

A retail store carries a broad selection of small kitchen appliances. It has an informed staff and will even gift wrap your purchases free of charge. It does not, however, have a shop for repairs should your appliances need maintenance. This store offers:

Direct selling is likely to continue to grow in markets:

Two forms of off-price retailing are:

Carrefour, which means "crossroad" in French, is the world's second-biggest retailer after Walmart. Carrefour is a chain of hypermarkets, which means it:

The term central business district refers to:

Stores that carry a considerable assortment (depth)of a related line of items are called:

Many catalogue retailers such as Sharper Image now accept each of the following EXCEPT:

Which of the following statements about direct selling is true?

Shoppers using free in-store Wi-Fi are more likely to pay with:

Briefly describe the three ways retail outlets can be classified.

Rona stores carry over 1000 types of products, ranging from drills to faucets, and garden hoses to houseplants. Rona has a wide:

One dimension of the retail positioning matrix is value added, and the other is:

Global Pigeon Supplies is one of the biggest retailers of racing pigeon supplies in the country. The storeowner describes the store as "the Sam's [Club] of pigeon supplies." Which product breadth/depth assortment would best fit this store?

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

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Exam 15: Retailing

Ace Hardware, IGA, and Guardian Drugs are examples of:

Canada's retailers who made the top 250 retailers in the world (based on sales)include all of the following except:

Toronto-based Whole Foods supermarkets targets people who want to eat healthy. The stores use placards throughout, which tell shoppers about the farmers who grew and harvested various products. This use of signage to provide consumer information is a part of which element of the retailing mix?

One of the key challenges for retailers when embracing mobile technology is:

Starbucks is adding a Starbucks Evenings menu including appetizers and alcohol. This change in their product offerings reflects a response to:

A retail store carries a broad selection of small kitchen appliances. It has an informed staff and will even gift wrap your purchases free of charge. It does not, however, have a shop for repairs should your appliances need maintenance. This store offers:

Direct selling is likely to continue to grow in markets:

Two forms of off-price retailing are:

Carrefour, which means "crossroad" in French, is the world's second-biggest retailer after Walmart. Carrefour is a chain of hypermarkets, which means it:

The term central business district refers to:

Stores that carry a considerable assortment (depth)of a related line of items are called:

Many catalogue retailers such as Sharper Image now accept each of the following EXCEPT:

Which of the following statements about direct selling is true?

Shoppers using free in-store Wi-Fi are more likely to pay with:

Briefly describe the three ways retail outlets can be classified.

Rona stores carry over 1000 types of products, ranging from drills to faucets, and garden hoses to houseplants. Rona has a wide:

One dimension of the retail positioning matrix is value added, and the other is:

Global Pigeon Supplies is one of the biggest retailers of racing pigeon supplies in the country. The storeowner describes the store as "the Sam's [Club] of pigeon supplies." Which product breadth/depth assortment would best fit this store?

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters