The Marketing Managers at Omaha Steaks Used Airlines' Databases to Mail

The marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers. Eight weeks after shipping the steaks to the frequent flyers who placed orders as a result of the initial offer, the company's salespeople followed up by telephoning customers to ask for new orders. This is an example of which types of non-store retailing?

A) direct mail and telemarketing
B) direct selling and telemarketing
C) online retailing and automatic vending
D) telemarketing and online retailing

Correct Answer:

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