Question 1

Kit and Ace is a high-end Canadian retailer using a series of pop-up shops in hotels to build its brand among:

Accepted Answer

A) young and newly wealthy. 
B) fashionistas. 
C) innovators. 
D) global jetsetters. 
A) young and newly wealthy. 
B) fashionistas. 
C) innovators. 
D) global jetsetters.

Question 2

The largest inventory of wedding dresses in the Maritimes can be found at Low's Bridal and Formal in Halifax, Nova Scotia. From December 26 to January 16, a prospective bride shopping at Low's can find gowns once priced at $6,000 for $2,999,
$800 gowns for $400, and many other:

Accepted Answer

A) inventory shrinkages. 
B) maintained mark-ups. 
C) compressed mark-ups. 
D) markdowns. 
A) inventory shrinkages. 
B) maintained mark-ups. 
C) compressed mark-ups. 
D) markdowns.

Question 3

Dillard's and Parisian's are two department store chains that have high value added and broad product lines. They pay close attention to store design and product lines. Merchandise in these stores often has a high margin of profit and is of high quality. Such stores typically provide:

Accepted Answer

A) prompt mail-order delivery. 
B) direct ordering from television infomercials. 
C) low levels of service. 
D) high levels of service. 
A) prompt mail-order delivery. 
B) direct ordering from television infomercials. 
C) low levels of service. 
D) high levels of service.

Question 4

Shopper Marketing is focused on:

Accepted Answer

A) influencing the in-store behaviour of a shopper by using displays, samples, and coupons 
B) bringing those individuals who primarily shop online, into the store 
C) upselling to vulnerable customers 
D) securing those customers who check prices in-store using their mobile device 
A) influencing the in-store behaviour of a shopper by using displays, samples, and coupons 
B) bringing those individuals who primarily shop online, into the store 
C) upselling to vulnerable customers 
D) securing those customers who check prices in-store using their mobile device

Question 5

E-tailing, the ability to shop 24 hours a day, is expected to reach global sales of ________ by 2018.

Accepted Answer

A) $35 billion 
B) $10 billion 
C) $40 billion 
D) $20 billion 
A) $35 billion 
B) $10 billion 
C) $40 billion 
D) $20 billion

Question 6

According to the text, Hudson's Bay Co. owns all of the following retail brands except:

Accepted Answer

A) Saks Fifth Avenue 
B) Lord & Taylor 
C) Tiffany's 
D) Hudson's Bay department stores 
A) Saks Fifth Avenue 
B) Lord & Taylor 
C) Tiffany's 
D) Hudson's Bay department stores

Question 7

A supercentre:

Accepted Answer

A) is a variation of the hypermarket. 
B) is an auto service center that sells and leases cars as well as repairs them. 
C) is a mall with more than 100 stores and several important anchor stores. 
D) is a type of specialty outlet. 
A) is a variation of the hypermarket. 
B) is an auto service center that sells and leases cars as well as repairs them. 
C) is a mall with more than 100 stores and several important anchor stores. 
D) is a type of specialty outlet.

Question 8

According to the retail life cycle with respect to the positions of various current forms of retail outlets, which of the following can be considered to be in the maturity stage?

Accepted Answer

A) convenience stores 
B) general stores 
C) factory outlet stores 
D) value-retail centres 
A) convenience stores 
B) general stores 
C) factory outlet stores 
D) value-retail centres

Question 9

One of the limitations of television home shopping is the:

Accepted Answer

A) restriction to purchases only through West Edmonton Mall. 
B) maximum of 12 hours per day allowed. 
C) very restricted choice of clothing sizes. 
D) lack of buyer-seller interaction. 
A) restriction to purchases only through West Edmonton Mall. 
B) maximum of 12 hours per day allowed. 
C) very restricted choice of clothing sizes. 
D) lack of buyer-seller interaction.

Question 10

A type of retail outlet that focuses on one type of product at very competitive prices and often dominates the market is called a:

Accepted Answer

A) general merchandise store. 
B) category killer. 
C) hypermarket. 
D) specialty outlet. 
A) general merchandise store. 
B) category killer. 
C) hypermarket. 
D) specialty outlet.

Question 11

Enterprise car rental agency differentiates itself from other similar agencies by providing a delivery service. This delivery service is particularly valuable to someone who has been left stranded without transportation. What level of service does Enterprise appear to be offering?

Accepted Answer

A) limited service 
B) low-service 
C) full-service 
D) self-service 
A) limited service 
B) low-service 
C) full-service 
D) self-service

Question 12

Markup is:

Accepted Answer

A) the amount added to the cost the retailer paid for a product to reach the final selling price. 
B) selling brand name merchandise at lower than regular prices. 
C) the difference between the final selling price and how the customer values the product. 
D) the difference between the retail cost and initial selling price. 
A) the amount added to the cost the retailer paid for a product to reach the final selling price. 
B) selling brand name merchandise at lower than regular prices. 
C) the difference between the final selling price and how the customer values the product. 
D) the difference between the retail cost and initial selling price.

Question 13

Figure 15-7
  
-According to Figure 15-7, segment "A" represents which stage in the retail life cycle?

Accepted Answer

A) Maturity 
B) Early growth 
C) Accelerated development 
D) Introduction 
A) Maturity 
B) Early growth 
C) Accelerated development 
D) Introduction

Question 14

Price ranges, store layouts, and breadth and depth of merchandise lines are considered to be __________of a store's image.

Accepted Answer

A) antecedent attributes 
B) functional qualities 
C) psychological attributes 
D) sociological qualities 
A) antecedent attributes 
B) functional qualities 
C) psychological attributes 
D) sociological qualities

Question 15

Regional shopping centres are:

Accepted Answer

A) retail clusters in downtown areas. 
B) retail site locations that typically have one primary store and often about 20 to 40 smaller outlets and that serve a population base of about 100,000. 
C) suburban malls of today, containing up to 100 stores with a typical drawing distance of over 5 to 10 miles from the mall. 
D) clusters of stores that serve people who are within a five to ten minute drive and live in a population base under 30,000. 
A) retail clusters in downtown areas. 
B) retail site locations that typically have one primary store and often about 20 to 40 smaller outlets and that serve a population base of about 100,000. 
C) suburban malls of today, containing up to 100 stores with a typical drawing distance of over 5 to 10 miles from the mall. 
D) clusters of stores that serve people who are within a five to ten minute drive and live in a population base under 30,000.

Question 16

A supercentre:

Accepted Answer

A) is a mall with more than 100 stores and several important anchor stores. 
B) combines a typical merchandise store with a full-size grocery. 
C) is a type of specialty outlet. 
D) is an auto service center that sells and leases cars as well as repairs them. 
A) is a mall with more than 100 stores and several important anchor stores. 
B) combines a typical merchandise store with a full-size grocery. 
C) is a type of specialty outlet. 
D) is an auto service center that sells and leases cars as well as repairs them.

Question 17

One of the reasons given for the failure of the hypermarket concept in North America is an inability to locate the stores at the most visible and accessible sites. All the best locations were already occupied by Walmart, category killers, and other retail outlets. In terms of the retailing mix, hypermarkets had a problem with their:

Accepted Answer

A) store location 
B) price 
C) discounts and allowances 
D) communications 
A) store location 
B) price 
C) discounts and allowances 
D) communications

Question 18

Travelers are often in need of small convenience products and food items such as soft drinks. Airports, train and bus stations, and commuter stops do not have stores or stores that are open 24 hours each day; they are good locations for which type of non-store retailing?

Accepted Answer

A) online retailing 
B) automatic vending 
C) catalogue and direct mail 
D) telemarketing 
A) online retailing 
B) automatic vending 
C) catalogue and direct mail 
D) telemarketing

Question 19

Organizations (franchisors)that decide to franchise (franchisors)have  _________ expansion costs in opening new outlets accompanied by  ________control compared To owning their own retail outlets.

Accepted Answer

A) greater; greater 
B) reduced; reduced 
C) greater; reduced 
D) reduced; greater 
A) greater; greater 
B) reduced; reduced 
C) greater; reduced 
D) reduced; greater

Question 20

During the days before Christmas, a health spa wants to recruit new clients. The owners realize that many people make New Year resolutions and will be looking to become fitter. What form of non-store retailing will likely be most cost effective in reaching potential new clients and making them aware of a special time-limited
Promotion?

Accepted Answer

A) online retailing 
B) television home shopping 
C) automatic vending 
D) direct mail 
A) online retailing 
B) television home shopping 
C) automatic vending 
D) direct mail

Kit and Ace is a high-end Canadian retailer using a series of pop-up shops in hotels to build its brand among:

The largest inventory of wedding dresses in the Maritimes can be found at Low's Bridal and Formal in Halifax, Nova Scotia. From December 26 to January 16, a prospective bride shopping at Low's can find gowns once priced at $6,000 for $2,999, $800 gowns for $400, and many other:

Dillard's and Parisian's are two department store chains that have high value added and broad product lines. They pay close attention to store design and product lines. Merchandise in these stores often has a high margin of profit and is of high quality. Such stores typically provide:

Shopper Marketing is focused on:

E-tailing, the ability to shop 24 hours a day, is expected to reach global sales of ________ by 2018.

According to the text, Hudson's Bay Co. owns all of the following retail brands except:

A supercentre:

According to the retail life cycle with respect to the positions of various current forms of retail outlets, which of the following can be considered to be in the maturity stage?

One of the limitations of television home shopping is the:

A type of retail outlet that focuses on one type of product at very competitive prices and often dominates the market is called a:

Enterprise car rental agency differentiates itself from other similar agencies by providing a delivery service. This delivery service is particularly valuable to someone who has been left stranded without transportation. What level of service does Enterprise appear to be offering?

Markup is:

Figure 15-7 -According to Figure 15-7, segment "A" represents which stage in the retail life cycle?

Price ranges, store layouts, and breadth and depth of merchandise lines are considered to be __________of a store's image.

Regional shopping centres are:

A supercentre:

Travelers are often in need of small convenience products and food items such as soft drinks. Airports, train and bus stations, and commuter stops do not have stores or stores that are open 24 hours each day; they are good locations for which type of non-store retailing?

Organizations (franchisors)that decide to franchise (franchisors)have _ expansion costs in opening new outlets accompanied by control compared To owning their own retail outlets.

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters

Exam 15: Retailing

Kit and Ace is a high-end Canadian retailer using a series of pop-up shops in hotels to build its brand among:

The largest inventory of wedding dresses in the Maritimes can be found at Low's Bridal and Formal in Halifax, Nova Scotia. From December 26 to January 16, a prospective bride shopping at Low's can find gowns once priced at $6,000 for $2,999, $800 gowns for $400, and many other:

Dillard's and Parisian's are two department store chains that have high value added and broad product lines. They pay close attention to store design and product lines. Merchandise in these stores often has a high margin of profit and is of high quality. Such stores typically provide:

Shopper Marketing is focused on:

E-tailing, the ability to shop 24 hours a day, is expected to reach global sales of ________ by 2018.

According to the text, Hudson's Bay Co. owns all of the following retail brands except:

A supercentre:

According to the retail life cycle with respect to the positions of various current forms of retail outlets, which of the following can be considered to be in the maturity stage?

One of the limitations of television home shopping is the:

A type of retail outlet that focuses on one type of product at very competitive prices and often dominates the market is called a:

Enterprise car rental agency differentiates itself from other similar agencies by providing a delivery service. This delivery service is particularly valuable to someone who has been left stranded without transportation. What level of service does Enterprise appear to be offering?

Markup is:

Figure 15-7 -According to Figure 15-7, segment "A" represents which stage in the retail life cycle?

Price ranges, store layouts, and breadth and depth of merchandise lines are considered to be __________of a store's image.

Regional shopping centres are:

A supercentre:

Travelers are often in need of small convenience products and food items such as soft drinks. Airports, train and bus stations, and commuter stops do not have stores or stores that are open 24 hours each day; they are good locations for which type of non-store retailing?

Organizations (franchisors)that decide to franchise (franchisors)have _________ expansion costs in opening new outlets accompanied by ________control compared To owning their own retail outlets.

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters

Organizations (franchisors)that decide to franchise (franchisors)have _ expansion costs in opening new outlets accompanied by control compared To owning their own retail outlets.