Exam 14: Managing Marketing Channels and Supply Chains

Customers currently link to Cisco's website to configure, price, and order its networking equipment. Cisco then sends orders back out across the Internet to producers and assemblers including Celestica, Flextronics, Jabil, and Solectron. Products are built and tested to Cisco standards, sometimes with procedures run Remotely by Cisco. Most are then drop shipped to buyers, untouched by human hands on Cisco's payroll. The individuals who monitor these transactions and make sure each is performed in a cost effective and timely fashion are engaged in:

In terms of distribution, when marketing channel members are engaged in financing, grading, marketing information and research, they are performing the __________ function.

Which of the following statements about the terms used for marketing intermediaries is true?

The four key logistical functions in a supply chain include transportation, warehousing and materials handling, inventory management and:

On your way into school today, you stopped by Mac's Milk to pick up a Red Bull for an energy pickup. Mac's Milk is an example of a(n):

Callaway has a presence in over countries.

When a producer owns an intermediary at the next level down in the marketing channel, it is called:

Figure 14-1 -A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "D," would be __________.

For which of the following products would the manufacturer be most likely to use exclusive distribution?

Saks Fifth Avenue employs a quick response system to order fast-moving fashion items. Saks' point-of-sales scanner records each sale. When stock falls below a minimum level, the system automatically sends an electronic order to the vendor (e.g., Donna Karan), which processes the order within 48 hours. This system has effectively reduced __________.

Why is customer service said to be highly situational?

Spring Creek Careers has an area on their website, a secured portal, for customers to log into and place a pickup/delivery order. This portal is referred to as (an):

Which of the following is an example of a capital cost that would be considered a part of inventory costs?

Specialty products or services-for example, automobiles, some women's fragrances, men's suits, and yachts-will likely benefit most from:

The purpose of implementing a vertical marketing system is to:

Why are marketing channels important in a marketing strategy? What factors affect channel choice and management?

Describe the typical stages involved in the processing of customer orders.

TB Figure 1 -The marketing dashboard above (TB Figure 1)shows that in 2006, the highest annual percentage change in sales was:

Visa's website offers customers:

The most indirect channel for consumer goods incorporates agents, wholesalers, and retailers and is most commonly used when: