Exam 14: Managing Marketing Channels and Supply Chains

The Fox Entertainment Group counts among its assets a thriving TV production unit, a Hollywood movie studio, 33 TV stations, a half-dozen national cable networks, and 21 regional sports networks. Since most of the shows produced at its TV production unit and many of the movies made at its studio are made just for televising on its cable networks, Fox Entertainment Group is an example of a(n):

John's Dealership and Fred's Best Cars, both sell GM vehicles. The type of conflict that is most likely to occur between these two is:

When Kraft Foods uses the distribution system of Ajinomoto, a major Japanese food company, to market its Maxwell House coffee in Japan. It is employing a(n)__________ strategy.

When Kraft Foods introduced Planters Trail Mix snack food, it was a low-involvement convenience product. Which type of distribution should Kraft have used with this new product?

If you were to draw a graphic representation of marketing channels of distribution, it would most likely resemble a(n):

In an episode of the Andy Griffith television series, two local farmers were selling the produce they grew on their farms from the back of their pickup trucks to local people that drove by on the road. The farmers selling their products without wholesalers or retailers were an example of a:

Which type of contractual vertical marketing system involves a contractual relationship between a wholesaler and small, independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management efforts?

Identify and describe the six basic service criteria used in evaluating transportation modes.

Callaway Golf uses an online and storefront strategy to sell the same product. This is an example of which type of arrangement?

One of the problems associated with materials handling is:

Pharmaceutical companies sell to hospitals and clinics directly. They market their products to large retail chains that distribute the medicines to their stores across the nation. They also sell to drug wholesalers that sell to the remaining independent drugstores in Canada. What method of distribution is used by pharmaceutical companies?

What is the first step in choosing a supply chain?

Figure 14-1 -A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "B," would be __________.

Describe the end-to-end process of Toyota receiving seats for their vehicles and those vehicles being placed for sale at a dealer. Focus on key factors that will make this process most efficient.

The just-in-time concept requires very low inventories but fast, on-time delivery. When must parts needed for production arrive from suppliers?

Channels are typically designed to satisfy one or more of four consumer interests. When a membership book club allows its members to use the Internet to notify the company whether they want to receive the next month's issue, the book club is appealing to which buyer requirement?

John Deere manufactures and distributes industrial and farm equipment. These types equipment are considered to be specialty products. Which type of market coverage does the company use?

A small electronics company manufactures a line of low to moderate quality stereo components that are distributed through wholesalers to mass market retailers such as Walmart. The electronics company has begun production of a small line of high quality, professional studio model components. How should the small electronics company distribute its new products?

One could describe Callaway's approach to marketing channels as:

The payments supermarkets receive in the form of money or free goods in exchange for shelf space to display and stock products of producers are called: