Exam 14: Managing Marketing Channels and Supply Chains

Activities that focus on getting the right amount of the right product to the right place at the right time at the lowest possible cost are called:

Figure 14-1 -A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "E," would be __________.

Prudential HealthCare, managed care plan, recently implemented a system that links its internal systems to the corporate networks of large subscribers. This lets benefits managers at companies enroll new employees themselves-rather than sending paperwork or dialing Prudential's call centre. It also allows people to check their Eligibility and claim status, or change doctors at any hour of the day. The system that was implemented is most likely a(n):

While Maytag appliances have the leading brand name, its sales are third in the industry. One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions most asked during the appliance purchase process. While Maytag considered using _________(allowing Customers to purchase at the site), Maytag decided against it and simply provides the name and address of the nearest Maytag dealers.

Canada has gone from producing and marketing no diamonds to being the third-largest producer of diamonds in the world. This is largely due to the construction of a(n) ________.

Walmart realized they could save significant shipping costs if they purchase a manufacturing company. This is an example of:

Partnerships are critical for Callaway Golf, which solution was implemented to ensure that partnerships were not jeopardized when they opened an online store?

An inventory-management system whereby the supplier determines the product amount and assortment a customer, such as a retailer, needs and automatically delivers the appropriate items is known as a(n):

John manages all of the activities from raw materials to finished product at Optimum Steel Company. John is most likely focused on:

Meyers Inc. is a Canadian company that manufactures and distributes coffee products in Canada. Because of the wide popularity of its products in Canada, Meyers wants to initiate distribution internationally as soon as possible. The most efficient distribution arrangement in terms of cost and time for Meyers Inc. to use would be:

Bauer Sports Inc. is a wholesaler that specifically focuses on hockey skates, hockey helmets, and hockey gloves. Bauer Sports Inc. is likely a(n):

Replenishment time may be more important to retailers or wholesalers than consumers. Replenishment time is sometimes referred to as:

The ice roads play a vital ________ in the _________of Canada's growing diamond industry.

Alberto Culver Canada is the number three provider of hair care products in Canada. It first set up operation in downtown Etobicoke, Ontario in 1961. By 1966, it had to move its facility to the edge of town so that it was closer to its raw materials suppliers and, thus, would be able to operate with very low inventories and require suppliers to make fast on-time deliveries. So in 1966, Alberto Culver Canada implemented what today is called a(n):

Starbucks, Shoppers Drug Mart, and Tim Hortons are examples of ________ distribution.

The channel strategy is demonstrated when Black & Decker sells its tools in the consumer market under the Black & Decker name and basically the same tool to the business market using the DeWalt brand name. Black & Decker is using:

All transportation modes can be evaluated by using all of the following criteria, except:

Amazon uses supply chain and logistics management to:

As a McDonald's franchise owner, you most likely have a(n):

Specific inventory costs are often hard to detect because they are difficult to measure and occur in many different parts of the firm. List and describe four types of costs associated with carrying inventory.