Exam 14: Managing Marketing Channels and Supply Chains

Supply chain management impacts all of the following aspects of the marketing mix strategy EXCEPT:

A new company produces paint and other home decorating products. Its goal is to choose the best marketing channel arrangement that would give it the most control and the least amount of conflict. Which marketing channel arrangement should this Company choose?

The computer system at Amazon's warehouse is integrated with their trucking company and suppliers, so that when someone places an order online, everyone in the chain receives a notice. This system is referred to as a(n):

International Products, Burlington, Ontario, a firm that sells industrial cleansers and lubricants wanted to sell its product to factories, hospitals, and labs in China, but it did not have the necessary expertise. As a result International Products hired Asia Marketing & Management to sell, stock, and deliver a full assortment of products to the Chinese market. Asia Marketing & Management is an example of a(n):

Reverse logistics is:

In a direct channel, all channel functions are performed by:

Metro shopping centres receives ten bushels of Apples every day, they then sort them as either "A," "B," or "C" grade apples and price accordingly. This activity is known as:

Wholly owned extensions of the producer that perform wholesale activities are known as:

A Ryder truck driver downloads delivery instructions from an onboard computer to help get supplies for Saturn, an automobile manufacturer. This is part of Saturn's ________.

The two types of channel conflict are:

Which of the following statements about air carriers is true?

Dual distribution is considered illegal if:

Bombardier makes corporate jets. The aircraft company relies heavily on outside suppliers for design support and to share development costs and market risks. For its newest plane, the Continental, Bombardier has about 30 prime suppliers-about ten of those have been involved since the initial design phase. Furthermore, as the owner of the defunct Lear Jet Corporation, Bombardier is the leading marketer of corporate jets. Bombardier is an example of a:

Systems that are professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are known as ________ marketing systems.

Quick response and efficient consumer response delivery systems are most closely related to:

Coppley has been a suit manufacturer in Hamilton, Ontario for over 100 years. They also own several retail stores, where their products are for sale. Coppley uses:

Which of the following is an element of total logistics cost?

Hallmark Cards is able to maintain good dealer relationships because it limits the number and maintains the quality of outlets through which it sells. Hallmark uses ________ distribution.

Supply chain managers balance total logistics cost factors against customer service factors. Customer service factors include:

Which aspect of marketing would best be described by the following? The manufacturer is the body of the butterfly with many different suppliers accumulated on one side of the body for the left wing and a large number of buyers collected on the other side to form the right wing.