Exam 14: Managing Marketing Channels and Supply Chains

A recent innovation in marketing channels whereby one firm's marketing channel is used to sell another firm's products is called a(n):

Toyota Manufacturing is well-known for having parts arrive right when they need them in the manufacturing process of their vehicles. This is known as the:

A Ford-owned dealership is considered a branch office because it:

Lab Safety Supply is a large distributor of MRO items and a channel captain. It requires its suppliers to meet strict quality standards. It now wants greater price breaks from its suppliers so it can promote lower prices in its newest catalogue. The source of Lab Safety Supply's power is:

Several artists in Victoria, British Columbia, have created an arrangement to sell their paintings. They have set up an art gallery in downtown Charleston, so tourists and art lovers can look at their paintings and buy the ones they like. Each artist takes a turn acting as the sales clerk at the gallery. In terms of the marketing channel, the artist who is on duty in the gallery is acting as a(n):

Describe the just-in-time (JIT)concept of inventory management. What are the advantages of JIT?

Which of the following is NOT a type of limited-service wholesaler?

Optimum Inc. works with manufacturers, suppliers, and distributors to manage their shipping and logistic needs. Optimum Inc. would likely be considered a(n):

Which of the following is NOT part of the automotive supply chain?

Which type of vertical marketing system achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership?

In the soft-drink industry, the manufacturer sells its concentrate to wholesalers, who carbonate it, and market the finished product to retailers. This system uses a(n):

Which of the following statements is NOT a justification for carrying inventory?

Indirect channels for consumer goods

Josmar Farms, sells their products directly at their storefront, at a local farmers market, through a local convenience store, and through an online storefront using Facebook. They are referred to as a(n):

BizBuyer.com, ITRadar.com, and Onvia.com are all Internet companies that are called "go-betweens." If a business needs bids on installing a wastewater treatment center, it can visit one of these sites, list its requirements, and ask for bids. Since the purpose of these websites is to put buyer and sellers together so that a sale can be made, these three websites can be categorized as:

A Costco warehouse holds items for the shortest time possible in order to have very efficient logistics systems. This warehouse is best described as a(n):

Describe Callaway Golf's approach to multichannel marketing and logistics.

Manufacturer's agents:

What is a channel captain? What is its function when there is channel conflict?

Scott Baldwin, the owner of The Computer Company, located in Stillwater, Oklahoma, specializes in creating customized personal computers for home use. Baldwin buys basic computer components from mail-order companies and then upgrades the computers to fit the specific needs of each customer. In years past, Baldwin carried a large inventory of hard drives, CD-ROMS, motherboards, memory upgrades, and other computer components. More recently, Baldwin has decided he Can't afford to maintain a large inventory of components. Instead, The Computer Company maintains a very low inventory and relies on mail-order suppliers to provide fast, on-time delivery of components as they are needed. The Computer Company is Using: