IBM Has Long Been Perceived as the Leader in Computer

IBM has long been perceived as the leader in computer technology. As such, for many years IBM computers were available only from selected, authorized IBM retailers. Currently, IBM has changed its distribution strategy. Consumers can now purchase IBM computers at several well-known department and discount stores, including Walmart and Kmart, located throughout the country. Initially, IBM employed
________ distribution and made its products available only through a single retail outlet in specific locations. Currently, as computers have become more of a shopping good, IBM is using _________distribution, as it seeks to broaden the degree of its
Distribution and make its computers available in several retail outlets in specific areas.

A) intensive; exclusive
B) intensive; selective
C) exclusive; intensive
D) exclusive; selective

Correct Answer:

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