Exam 3: Scanning the Marketing Environment

What are barriers to entry? Define and give examples.

Business experts agree that new technologies, particularly social networking sites, are enabling marketers and, more importantly, are_________ customers.

When individuals publish information on social networking sites, such as Facebook, Twitter, or Google+, they are generating what type of content?

At the end of one year you made $100,000CDN, this income is known as:

With more individuals wanting tools for obtaining information, offering opinions, and interacting with friends, Facebook was influenced by which major force?

What changes have occurred in the last 25 years in the structure of the Canadian family?

By 2050, the median age in Canada will increase by almost:

The Better Business Bureau:

Which of the following statements regarding environmental scanning is most accurate?

The competitive situation where the LCBO operates in is known as a(n):

Kodak, Fuji, and Agfa control the majority of sales for amateur photographic film. This exemplifies the competitive situation called:

Which component of the marketing environment pertains to the income, expenditures, and resources that affect the cost of running a business or household?

A new brewery that wants to market beer nationally must deal with the fact that Anheuser-Busch spends over $225 million a year on marketing. This statement is an example of_________ for the new national brewery.

Tiger Direct is an online company that exists only in the online world. Because Tiger Direct does not have bricks and mortar, it can be referred to as a:

A new ad from Toys'R'us is directed to children using common Disney characters. This ad would be allowed in all provinces except:

HSBC Bank International Ltd. (Europe's largest bank)selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colours or numbers." Its advertising agency was responsive to

A marketing manager for United Way reads in a business journal that despite the Internet and television, North Americans are actively engaged in their communities. 54 percent have performed volunteer work and 78 percent have donated money to Charities. She asks research and development personnel to identify possible new ad campaigns that will encourage this high levels of community-connectedness to Continue. This ad campaign change is the result of the managerial activity:

Many Canadians are changing their attitudes toward health. List ways in which are seeing this.

In an interview, a potential candidate asked the hiring manager: "What is the culture like at your organization?" In a sense, the candidate was trying to learn about the ________ of the organization.

Give examples of how the five environmental forces have affected the marketing environment.