Exam 3: Scanning the Marketing Environment

Which of the following does NOT constitute one of Canada's top 10 major CMA urban regions which in total account for over 50 percent of the Canadian population?

In 2001, the number of people who attended music concerts, plays, and other live entertainment declined significantly because many people did not believe they had the ________ income to enjoy such events.

When a local gift shop creates an online "gift" for the mobile game CityVille that users can purchase and play with online, this is an example of:

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is known as

How does technology affect marketing?

Some merchants at the beginning of the 2007 Christmas season were worried consumers would not be willing to buy as much as they had in years previously. As a result, these retailers purchased fewer items for their inventories. Manufacturers sold less because the retailers did not want to have as large an inventory as usual. Manufacturers had to lay people off because their production was down, and many consumers actually did have less money to spend. This is an example of how_________Forces directly affect marketing.

A marketing manager for Foster Parent's Plan of Canada reads in Macleans that despite the Internet and television, Canadians are actively engaged in their communities. Over fifty percent have performed volunteer work and almost 80 percent have donated money to charities. She asks research and development personnel to identify possible new ad campaigns that will encourage this high levels of community-connectedness to continue. This ad campaign change is the result of the managerial activity:

Surveys of consumer expectations are tracked over time by researchers, who ask such questions as "Do you expect to be better off or worse off financially a year from now?" Surveyors record the share of positive and negative responses to this question and related ones to develop an index, sometimes called a consumer confidence or Consumer sentiment index. These results of these surveys most directly relate to the__________ forces within the marketing environment.

Which of the following statements about baby boomers is NOT true?

While watching the recent election or SuperBowl, a Twitter hashtag was superimposed at the bottom of the television screen, encouraging viewers to tweet their thoughts about the event. Considering that 65 percent of Canadians are also using this space for accessing the internet and using various gadgets, experts are referring to this shift as The new:

Sobeys Inc., one of Canada's top food retailers, offers customers its Compliments Value brand of products, which is a private-label brand at a lesser price. This is designed to appeal to:

Name the four basic forms of competition and give an example of each.

The United Way of Canada is constantly monitoring different social forces in the marketing environment. Which statement below most accurately relates to social forces?

Last year, Samsung used a print ad showing their latest smartphone as an item for sale in a vending machine. Which generational cohort is Samsung most likely trying to reach?

In 1998, F. Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S. This is an example of how ________ forces affect the marketing environment.

Statistics Canada reports that Canadians are consuming less sugar, less fat, and fewer calories in their diets. Many Canadians are also drinking healthier beverages, including bottled water and juices, instead of traditional soft drinks in response to the obesity public health threat. This concern represents:

A company engaged in environmental scanning is:

Which of the following statements concerning technological forces is true?

Which product below is likely purchased using discretionary income?

Tracy Smith has a disposable income of $1,600. Her disposable income represents 80 percent of her gross income. What is her gross income?