Exam 3: Scanning the Marketing Environment

Shoppers Drug Mart has been opening an increasing number of stores in areas where the 'baby boomer' generation makes up a large proportion of the population. Which force is likely playing a factor in these decisions?

A supplier gains power when the product is:

Per capita income ranges from $102,000 in Norway, to $52,000 in Canada, to under $500 in Ethiopia. Per capita income is a component of which environmental category?

How are Generation Y members likely to view wireless communication?

One reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit once they have arrive at your house. ImageTwin has developed a scanning system with which it has gathered the measurements of individuals of all different sizes. All of the information has been fed into a database. Now, when you buy something at LandsEnd.com, you can see a 3D image of what the item should look like on your body. If ImageTwin is successful in promoting this Product, it could have its strongest influence on the_________ forces of the marketing Environment.

You are the Director of Marketing for Starbucks. You are doing an environmental scan to help you create a three-year marketing plan for increasing your presence in Canadian post-secondary institutions. Which of the following environmental trends should you consider the MOST important?

Changes in the marketing environment are a source of ________ and_______ to be managed.

Components of a consumer's income include:

The set of values, ideas, and attitudes of a homogeneous group of people that are transmitted from one generation to the next is called:

Marketers are using social media to engage different ethnic groups because it allows for customization of the messages, images, and languages used. This is important because by 2031, it is estimated that_________ be part of an ethnic group. Percent of the Canadian population will

Within the Canadian labour force, the number of tasks to do is expanding, while the time available to do them is shrinking. This has led to the phenomenon of_________ _.

The competition between McDonald's, Wendy's, and Burger King is known as which form of competition?

An information and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings is known as a:

Forrester Research estimates marketers in 1999 lost about $3 billion in potential sales because consumers were worried about privacy. Although there are several laws being considered that would protect consumers' rights to privacy, none have yet made been made into a law. This is one way _________forces have not helped the growth of electronic commerce.

One of the problems associated with self-regulation is:

The Competition Act is a key piece of legislation in Canada. What is the Act designed to do? Highlight three important areas covered by the Competition Act.

Sir Galahad's is a high-fashion boutique selling top-of-the-line men's clothing and accessories. The keys to Sir Galahad's success include knowing men's changing fashion tastes and providing something different from other clothing retailers. In Addition, because of the high value of the merchandise, Sir Galahad's management is Searching for information on available computerized inventory controls and sales order processing. From this description, one can infer that the environmental category of Least importance to Sir Galahad's is:

Walmart decides to run two different ads in Toronto, Ontario. One, in a predominant Chinese market, is written in Chinese; the other, in a large Italian area, is written in Italian. Walmart is engaging in what type of marketing?

The Canadian population is over 35 million; by 2050, it is expected to be 44 million and even more ethnically diverse. This demographic information is part of which environmental factor?

Changes in social forces can have a dramatic impact on a marketing strategy, some of these social forces in the environment include the demographic characteristics of the population, and it's __________.