Exam 3: Scanning the Marketing Environment

Canada is sometimes referred to by some economists as the "land of_________ " because it has several major industries that can be considered __________ airline industry and the banking industry.

Before UPS and FedEx became prominent, Canada Post operated in what type of competition environment?

The average Canadian family size is about:

The increase in immigration to Canada is likely to result in a firm's _________playing a larger role in marketing.

A manufacturer of major appliances uses environmental scanning and identifies various trends. Which of the following trends might be more relevant to this manufacturer's success in terms of product development?

The competitive industry where Ford, GM, and Toyota operate in can best be described as:

Describe how marketers might use different 'ethnic marketing' strategies to engage with different ethnic groups to sell financial services.

The Canadian population is growing older, becoming more ethnically diverse, and increasingly living in nontraditional families. Marketers must observe how ________ Forces are affecting the marketing environment.

At Procter & Gamble, a Web-based information-sharing network facilitates the collection and evaluation of new product ideas from the company's 110,000 employees. This is an example of how________ can be used to enhance marketing.

Statistics Canada revealed that out-of-home coffee consumption in Canada has been decreasing by 3% each year. The rise of single-brew machines in homes, such as Tassimo and Keurig are blamed. This type of information is the result of:

Practitioners recognized the need to differentiate businesses before and after the Internet became an integral part of marketing. They have coined the term "pure-play online competitors" to describe businesses that uses the Internet in their day-to-operation. List three ways that a pure play online business differs from the more traditional, pre-Internet business.

By 2031 and shortly thereafter, visible minorities will represent the majority of the population of ________ and __________.

How do you think the Anti-Spam Legislation (Bill C-28)will affect consumers' confidence to continue using social networking sites as prevalently as they are now?

When a new mobile phone operator wants to establish themselves in Canada, they must consider all of the following components or forces that drives competition except:

Reference: 03-01 TB Figure 1 -According to TB Figure 1 above, in 2005 the approximate size of the world population of those aged 0-14 was

All of the organic farms in Ontario have gotten together to establish their own rules, regulations, and laws to abide to. They are engaging in:

Michael is recently divorced and has two children. He moves in with Leanne, also a recent divorcee who has one child. How is this new family structure classified?

You are in charge of the marketing program for a consumer electronics company. You have been asked to think about developing a plan that will allow the firm to grow sales by at least 10 percent each year for the next five years. Prior to developing these plans you should engage in which of the following processes?

The marketing component of e-commerce is also known as online marketing and:

Lawyers often joke that they will never run out of business because of the increase in blended families. This is because_________ percent of all first marriages in Canada end in divorce?