Exam 3: Scanning the Marketing Environment

eBay, which allows consumers to engage in online buying and selling globally, is known as a:

Most of the catalogue retailers during the 2007 Christmas season offered buyers price reductions, coupons, two-for-one buying opportunities and/or free delivery. This is because these catalogue retailers operate in:

MJ Home Builders Inc. reviews the monthly published 'Consumer Confidence' report, issued by the Federal Government, as one consideration when deciding to begin building more homes. This report would be considered an aspect of _________forces Within the marketing environment.

How would the following environmental trends influence the success of a manufacturer of televisions, video, and Blu-Ray players, and related equipment? (1)growing number of older Canadians, (2)population shifts to remote suburbs and small towns, (3)increase in per capita income and standard of living, and (4)increased use of communication technology (for example, growing numbers of households have cable connections).

The Mutual Bank of Hong Kong selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colours or numbers." This is an example of how ________ Forces affect marketing.

The roles of men and women in Canadian society have changed dramatically during the past decades. For instance, more women are actively and successfully pursuing careers in both the public and private business sectors. Women across the nation have established successful managerial and professional positions as doctors, lawyers, and astronauts. Such changes in the role of women in society have necessitated that Marketers adjust their marketing activities. Which of the following is NOT an example of marketing changes due to changing roles of women in the workforce?

What is environmental scanning? How is it used in marketing?

Environmental scans have shown that the population of Canada is undergoing dramatic change. For example, the number of people in this country who are between the ages of 20 and 34 has declined since 1990. On the other hand, the number of people who are 65 years of age or older has increased. These changes in the Canadian population are examples of _ _________changes to which marketers must respond.

When compared to baby boomers, members of Generation X:

Becoming a new provider of hydroelectric power in Quebec is likely difficult and so existing providers do not worry much about new competition. Therefore, the ________ Is/are likely high in this marketplace.

Over the last three years a local homebuilder has received an increasing number of requests that ask for the home to include several living areas for extended family members staying long term. The major driver of this shift is:

Emily had an excellent year as a saleswoman in 2007. She earned $97,000. She paid $17,000 for "necessities" such as mortgage, food, and clothing. She was given a Six-week all expenses paid vacation by the company for her sales performance that had a value of $9,000. Her provincial and federal income taxes totaled $24,000. What was her discretionary income?

Statistics Canada revealed that tea consumption in Canada has been rising in recent years and is now at 10 billion cups or 83 litres per person per year. But soft drink consumption actually declined. This type of information is the result of:

What is ethnic marketing? Give an example of product modification that illustrates regional preferences.

A local community league has seen a steady month-over-month increase in the number of individuals who join their weeknight pick-up sports activities. Clearly, this community is seeing a(n)_________as it relates to an individual's health.

The local City Hall is assessing the need to build an additional community centre in the town. To be successful, they need to understand demographic shifts in the population and various cultural changes in their community. The City will be most concerned with which force?

Some industries have opted for self-regulation of their members to ensure that each acts fairly. Discuss potential problems associated with self-regulation.

Toyota Canada recently developing a spin-off company to develop and market a new brand of vehicles called Scion to appeal to the Generation Y group, while still marketing their traditional brands, such as the Toyota Camry, to the baby boomers is an example of:

3M is mainly concerned with inventions or innovations from applied science or engineering research. Therefore, they are most concerned with:

Why are marketers interested in baby boomers?