Exam 3: Scanning the Marketing Environment

Reference: 03-01 TB Figure 1 -According to TB Figure 1 above, in what year will the population totals for people under 14 and people over 60 be relatively the same?

Cisco Systems, the computer networking equipment giant communicates with its distributors, resellers, and customers using its:

Mobile marketing is perhaps the core emerging digital platform for marketers because more than _________million Canadians have mobile phones.

Boston Consulting Group is giving a presentation to one of their clients and highlights different trends that are affecting the business environment. They conclude that all of the following are environmental trends that typically arise from each of the following sources except:

Which major demographic factor most likely accounts for a step-parent purchasing one of Hallmark's specially-designed cards and verses?

Frank has a gross income of $24,000. He pays $4,000 in taxes. His yearly expenditures for food, shelter, and clothes total $17,250. What is his discretionary income?

Over 50 percent of the Canadian population is located in just the top 10 CMAs in the country, which include such cities as Toronto, Montreal, Vancouver, Ottawa, Calgary, and Edmonton. In this instance, CMAs stands for:

Recent research shows that 80 percent of Canadians are unaware of this legislation, yet Canadian consumers are concerned about their privacy:

The total amount of money made in one year by a person, household, or family unit is known as:

The Government of Canada recently completed a population census. Their findings indicate that generally, the population of Canada is becoming:

Stephen has begun volunteering with an international aid organization. In order to share his story with friends and colleagues back home, he posts photos online and writes a story with each one about all of his amazing experiences internationally. This central repository of photos and stories can best be described as a(n):

A new travel company decides to launch a 'concierge-style' travel service that organizes everything from pick-up at home, transport to the airport, and all the little aspects of the subsequent trip, such as transportation and meals. Further, they have selected all of the hotels to be wheelchair- and walker- friendly. Who is the likely target market for this travel company?

When the retailer Target tried to enter the Canadian market, they decided to open their first twenty stores in Canada in all markets that had a population of 100,000 or more. Target was focused on _________areas.

A day care conducted a survey and found that 60 percent of Canadian women work outside the home and are no longer home to watch children that are too young for school. The day care offers a special that says: "Heading back to work after maternity leave? Leave the kid watching up to us!" The day care is taking advantage of which trend?

Since the mid-1970s, there has been a major shift in the Canadian population from rural to urban areas. In fact, more than _________of Canadians are urban dwellers.

McDonald's uses different promotional messages in different parts of Toronto, depending on the predominant language spoken. McDonald's is likely using which strategy?

Marketers are activating traditional 'static' messaging and products by employing which mobile technology to engage consumers?

When the Canadian Government implements new laws about Temporary Foreign Workers on businesses, they are essentially implementing new:

Which of the following offences is not a criminal offence under the Competition Act in Canada?

In the 1960s, U.S. President Kennedy developed what is known as the Consumer Bill of Rights. This legislation was developed to protect consumers from unscrupulous marketers and guaranteed consumers to four fundamental rights, including the right to be informed, the right to choose, the right to be protected and the right to be heard. More recently, the Children's Online Privacy Protection Act (1998)Act has been legislated in the U.S. Many laws such as these are the results of: