Exam 3: Scanning the Marketing Environment

When taxes rise at a faster rate than does disposable income, what must consumers do?

Facebook has faced significant scrutiny from many privacy regulators since its creation, including from Canada's Privacy Commissioner, which forced Facebook to undergo numerous account changes to make controlling your privacy settings easier. Facebook was influenced by which force?

When a local coffee shop launches a new mobile version of their traditional website that can be found using a mobile phone, the coffee shop recognizes the importance of:

The fastest growing population segment in Canada was born between 1946 and 1964. This segment is known as:

According to one of the world's largest publishers, it was unprepared for recent increases in the demand for books about security. To prepare for the shift in demand, the publisher should have engaged in:

The owner of your local KFC franchise has had a good year with rising revenues and reduced operating costs that resulted in a personal income of roughly $100,000. Approximately one-third of that was taken for provincial and federal income taxes, and another third went to pay for mortgage, car payments, food, clothing, and other Necessities. What is the remaining third called?

The money a consumer has left after paying taxes to use for food, clothing, and shelter is known as:

The competitive situation where Bell Canada, Rogers Wireless, and Telus Mobility control over 90 percent of the mobile phone market is called a(n):

A broad concept that includes all electronic-based company activities, both within and outside the company is known as a

Buying a book at www.amazon.ca to give as a birthday present is an example of a(n) ________ transaction.

Since the mid-1970's, the major shift in Canadian population has been:

Which of the following factors can be used to help explain why Generation Y women no longer feel the need to be feminists?

Best Buy research revealed that consumers were beginning to see _________as a critical element of their electronics purchases.

John wants to buy WWE SmackDown vs. Raw, a new video game marketed for the Xbox 360, a Microsoft and WWE joint venture. The game costs $65 and will only play on an Xbox 360 game console, which will cost him about $450. If he commits to buying the Xbox, it is unlikely he will buy anything but Xbox games due to:

A magazine that appeals to single parents has noticed an increase in monthly subscription sales over the last several years. After completing their environmental scan, they attribute this increase to a change in which force in the marketing Environment?

Bernadin Canning products recently launched a new home canning, jarring, and preserving DIY kit. Which consumer group is likely to be the target of this traditional activity?

"Survivor" has been a very popular television show. It shows a group of sixteen strangers being placed in two competitive teams of eight. Each team must survive in a natural environment that is harsh and demanding. A reviewer described one of the Teams in Survivor Africa as being baby boomers versus Generation X. What do you infer from this statement?

By 2031, visible minorities are projected to represent almost_________percent of the Canadian population.

The principal source of growth in the Canadian population will be from:

Use of Facebook for purchases has grown over the last couple of years as Internet and smartphone connectivity has increased as well in these countries. This rising trend is an example of _________forces.