Exam 3: Scanning the Marketing Environment

Bell Canada frequently commissions numerous studies of the market to gather information on events outside the organization and learn and interpret any trends. Bell is engaging in which activity?

In recent years, Canadians have spent a decreased portion of their disposable income for eating out. Two factors account for this trend - the recession of the early '90s and many baby boom households are in the midst of their child-raising years, causing increased spending on food at home. This is an example of how _________forces Directly affect marketing.

When a local merchant issues several different ads, each in a different language, and distributed to different areas of the community, they recognize the importance of:

The Canadian Government enacted Bill C-28 to fight against Internet and wireless spam. The legislation protects consumers':

Paul Avery is a salesperson at the only Ford automobile dealership in Winnipeg, Manitoba. However, there are several other auto dealerships in town, offering both Domestic and foreign cars and trucks. Paul works hard to keep his customers satisfied because he knows that if his customers are unhappy, they can simply buy a car from one of the many other comparable dealers in Winnipeg. This is an example of:

The power of buyers will increase when:

In many Inuit communities in Northern Canada, elders pass on values, ideas, and attitudes through stories and songs to members of their generational family. These items that are learned and shared among members of a group are collectively known as:

CanWest MediaWorks and Rogers Wireless have even launched a new TV-type service for users of Blackberry devices, called BbTV. Consumers received 30- to 90-second clips from Global TV and Rogers Sportsnet sandwiched between five-second ads. This is one way that ________forces have jointly influenced Marketers.

How does the economy affect marketing?

Although in Canada reasonable efforts are made to provide a "level playing field" in business, it would be difficult for a new Canadian automobile company to be established today, primarily because of:

TD Bank has recognized the trend of consumers experiencing time poverty, and has implemented numerous strategies except:

You are the marketing director for McDonald's and have observed increased sales of salads, water, and hamburgers with no mayo on them. As a result, you decide to offer a "buy one large salad and receive a bottle of water for free" promotion at your stores. Which environmental force most likely has contributed to this change in dietary habits?