Question 1

World trade is so important to the global economy because more ________than total world merchandise is traded among the top 10 exporters and importers.

Accepted Answer

A) 40% 
B) 90% 
C) 50% 
D) 60% 
A) 40% 
B) 90% 
C) 50% 
D) 60%

Question 2

Economic espionage is common in all of the following industries except:

Accepted Answer

A) steel. 
B) aerospace. 
C) electronics. 
D) pharmaceuticals. 
A) steel. 
B) aerospace. 
C) electronics. 
D) pharmaceuticals.

Question 3

Since global marketing is affected by economic considerations, a scan of the global marketplace should include each of the following EXCEPT:

Accepted Answer

A) an assessment of education and literacy rates in different countries. 
B) a comparative analysis of the economic development in different countries. 
C) determination of consumer income in different countries. 
D) an assessment of the economic infrastructure in the countries. 
A) an assessment of education and literacy rates in different countries. 
B) a comparative analysis of the economic development in different countries. 
C) determination of consumer income in different countries. 
D) an assessment of the economic infrastructure in the countries.

Question 4

Negotiations are currently under way to create a Free Trade Area of the Americas which would include the United States, Canada, Mexico, Latin American countries, and:

Accepted Answer

A) Greenland. 
B) Caribbean countries. 
C) the Canary Islands. 
D) South America. 
A) Greenland. 
B) Caribbean countries. 
C) the Canary Islands. 
D) South America.

Question 5

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

Accepted Answer

A) The first goal of a global marketer is to actively educate a nation's domestic customers. 
B) A country's natural resources, education, and infrastructure often pose obstacles that cannot be overcome. 
C) Clusters of strong suppliers can interfere with entry into a global market. 
D) A firm that succeeds in global markets often has first succeeded in intense domestic competition. 
A) The first goal of a global marketer is to actively educate a nation's domestic customers. 
B) A country's natural resources, education, and infrastructure often pose obstacles that cannot be overcome. 
C) Clusters of strong suppliers can interfere with entry into a global market. 
D) A firm that succeeds in global markets often has first succeeded in intense domestic competition.

Question 6

Thirteen to nineteen-year-olds in Europe, North and South America, and the industrialized nations of Asia:

Accepted Answer

A) are more similar than different regarding their purchase behaviour. 
B) have very different appreciation of fashions and music. 
C) are becoming more similar but are still very different especially regarding fashion and culture. 
D) are rebelling against the Americanization of fashion and culture. 
A) are more similar than different regarding their purchase behaviour. 
B) have very different appreciation of fashions and music. 
C) are becoming more similar but are still very different especially regarding fashion and culture. 
D) are rebelling against the Americanization of fashion and culture.

Question 7

A local water treatment company has a number of trade secrets on its highly-effective water treatment chemical. The company chooses to sign a deal with a firm in India, and in turn, the Indian firm will sell the product, and offer a percentage back to the Canadian company. The Canadian company is operating under which pretense:

Accepted Answer

A) contract manufacturing. 
B) indirect exporting. 
C) licensing. 
D) direct exporting. 
A) contract manufacturing. 
B) indirect exporting. 
C) licensing. 
D) direct exporting.

Question 8

According to 'bottom of the pyramid' researchers, approximately how many people live on less than $2 a day?

Accepted Answer

A) 1 billion 
B) 2 billion 
C) 3 billion 
D) 4 billion 
A) 1 billion 
B) 2 billion 
C) 3 billion 
D) 4 billion

Question 9

Figure 7-2
  
-According to Michael Porter's diamond in Figure 7-2, quadrant "D" represents

Accepted Answer

A) related and supporting industries. 
B) managerial conditions. 
C) demand conditions. 
D) factor conditions. 
A) related and supporting industries. 
B) managerial conditions. 
C) demand conditions. 
D) factor conditions.

Question 10

Turkmenistan is a former Soviet republic in Central Asia. The Internet debuted late in Turkmenistan and has advanced only slightly since its introduction. In 1996 the government created the Telecommunications Ministry to oversee and license Telecommunications services. The ministry has taken the national domain. TM for Itself and forbids individuals or companies from posting their own websites. In 2000, The Telecommunications Ministry set up an Internet service provider and shut down all of the independent ISPs in the nation because they had "falsified information." This Misuse of power reflects a problem in Turkmenistan's________ environment.

Accepted Answer

A) ecological 
B) economic 
C) political-regulatory 
D) cultural 
A) ecological 
B) economic 
C) political-regulatory 
D) cultural

Question 11

Understanding that American consumers do not have an appetite for chicken feet, this normally 'wasted' product in North America is sold by American chicken producers very cheaply to South East Asian consumers, often below the local cost. This is a form of:

Accepted Answer

A) competition 
B) monopolistic practice 
C) dumping 
D) globalization 
A) competition 
B) monopolistic practice 
C) dumping 
D) globalization

Question 12

Two carmakers have developed a strange but successful partnership. Ford, a U.S. automaker, and Mazda, an Asian carmaker, have collaborated on several models, including the Explorer, the Probe, and the Mazda 323, and the MX-6. The U.S. automaker has supplied Mazda with help in marketing, finance, and styling. In return, Mazda has provided manufacturing and product development expertise with Ford.
Both companies have worked together toward a common goal and both have benefited as a result of their:

Accepted Answer

A) knowledge of global competition. 
B) international competitive expertise. 
C) strategic alliance. 
D) international savvy. 
A) knowledge of global competition. 
B) international competitive expertise. 
C) strategic alliance. 
D) international savvy.

Question 13

Even though there are hundreds of different languages and dialects, the three major languages used in global diplomacy and commerce are:

Accepted Answer

A) English, French, and Spanish. 
B) Mandarin, Hindi, and English. 
C) Mandarin, Spanish, and English. 
D) English, Japanese, and German. 
A) English, French, and Spanish. 
B) Mandarin, Hindi, and English. 
C) Mandarin, Spanish, and English. 
D) English, Japanese, and German.

Question 14

As a consultant for KPMG, your client asks you to find the similarities among consumers between Canadians and Scandinavians, as they are considered launching a new product to these two countries. Your client is asking you to perform a(n):

Accepted Answer

A) cross-cultural analysis. 
B) international attitude evaluation. 
C) polyphasic anthropology. 
D) multigraphic societal scanning. 
A) cross-cultural analysis. 
B) international attitude evaluation. 
C) polyphasic anthropology. 
D) multigraphic societal scanning.

Question 15

Figure 7-2
  
-According to Michael Porter's diamond in Figure 7-2, quadrant "C" represents

Accepted Answer

A) factor conditions. 
B) managerial conditions. 
C) demand conditions. 
D) related and supporting industries. 
A) factor conditions. 
B) managerial conditions. 
C) demand conditions. 
D) related and supporting industries.

Question 16

In Canada, people with golden tans are generally seen as attractive and possibly even well-to-do. However, in other countries, such as the Philippines, suntans are indicative of labourers and even underprivileged people. Accordingly, Canadian businesses should be attentive to a field of study called________ , which examines symbols and
Their meanings.

Accepted Answer

A) cultural symbolic assignment 
B) cultural interpretive reasoning 
C) semiotics 
D) cultural distinctions 
A) cultural symbolic assignment 
B) cultural interpretive reasoning 
C) semiotics 
D) cultural distinctions

Question 17

Which of the following is NOT an element of company strategy, structure, and rivalry?

Accepted Answer

A) existence of supplier clusters 
B) public ownership 
C) private ownership 
D) number of companies in an industry 
A) existence of supplier clusters 
B) public ownership 
C) private ownership 
D) number of companies in an industry

Question 18

Figure 7-2
  
-According to Michael Porter's diamond in Figure 7-2, quadrant "A" represents

Accepted Answer

A) managerial conditions. 
B) factor conditions. 
C) related and supporting industries. 
D) demand conditions. 
A) managerial conditions. 
B) factor conditions. 
C) related and supporting industries. 
D) demand conditions.

Question 19

Standards for registration and certification of a manufacturer's quality management and quality assurance system are ________standards.

Accepted Answer

A) IPD 2000 
B) XK-90 
C) 7-300ZX 
D) ISO 9000 
A) IPD 2000 
B) XK-90 
C) 7-300ZX 
D) ISO 9000

Question 20

According to economists, protectionism does each of the following except:

Accepted Answer

A) discourages economic dependency on foreign countries. 
B) encourages the development of domestic industries. 
C) encourages increased imports in protected industries. 
D) protects a nation's political security. 
A) discourages economic dependency on foreign countries. 
B) encourages the development of domestic industries. 
C) encourages increased imports in protected industries. 
D) protects a nation's political security.

World trade is so important to the global economy because more ________than total world merchandise is traded among the top 10 exporters and importers.

Economic espionage is common in all of the following industries except:

Since global marketing is affected by economic considerations, a scan of the global marketplace should include each of the following EXCEPT:

Negotiations are currently under way to create a Free Trade Area of the Americas which would include the United States, Canada, Mexico, Latin American countries, and:

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

Thirteen to nineteen-year-olds in Europe, North and South America, and the industrialized nations of Asia:

According to 'bottom of the pyramid' researchers, approximately how many people live on less than $2 a day?

Figure 7-2 -According to Michael Porter's diamond in Figure 7-2, quadrant "D" represents

Understanding that American consumers do not have an appetite for chicken feet, this normally 'wasted' product in North America is sold by American chicken producers very cheaply to South East Asian consumers, often below the local cost. This is a form of:

Even though there are hundreds of different languages and dialects, the three major languages used in global diplomacy and commerce are:

As a consultant for KPMG, your client asks you to find the similarities among consumers between Canadians and Scandinavians, as they are considered launching a new product to these two countries. Your client is asking you to perform a(n):

Figure 7-2 -According to Michael Porter's diamond in Figure 7-2, quadrant "C" represents

Which of the following is NOT an element of company strategy, structure, and rivalry?

Figure 7-2 -According to Michael Porter's diamond in Figure 7-2, quadrant "A" represents

Standards for registration and certification of a manufacturer's quality management and quality assurance system are ________standards.

According to economists, protectionism does each of the following except:

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters

Exam 7: Reaching Global Markets

World trade is so important to the global economy because more ________than total world merchandise is traded among the top 10 exporters and importers.

Economic espionage is common in all of the following industries except:

Since global marketing is affected by economic considerations, a scan of the global marketplace should include each of the following EXCEPT:

Negotiations are currently under way to create a Free Trade Area of the Americas which would include the United States, Canada, Mexico, Latin American countries, and:

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

Thirteen to nineteen-year-olds in Europe, North and South America, and the industrialized nations of Asia:

According to 'bottom of the pyramid' researchers, approximately how many people live on less than $2 a day?

Figure 7-2 -According to Michael Porter's diamond in Figure 7-2, quadrant "D" represents

Understanding that American consumers do not have an appetite for chicken feet, this normally 'wasted' product in North America is sold by American chicken producers very cheaply to South East Asian consumers, often below the local cost. This is a form of:

Even though there are hundreds of different languages and dialects, the three major languages used in global diplomacy and commerce are:

As a consultant for KPMG, your client asks you to find the similarities among consumers between Canadians and Scandinavians, as they are considered launching a new product to these two countries. Your client is asking you to perform a(n):

Figure 7-2 -According to Michael Porter's diamond in Figure 7-2, quadrant "C" represents

Which of the following is NOT an element of company strategy, structure, and rivalry?

Figure 7-2 -According to Michael Porter's diamond in Figure 7-2, quadrant "A" represents

Standards for registration and certification of a manufacturer's quality management and quality assurance system are ________standards.

According to economists, protectionism does each of the following except:

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters