Exam 7: Reaching Global Markets

It is important to recognize the meaning of different numbers in different countries. For example, in North American BMW is planning on launching a new '4' series Luxury sedan, but in Japan, the company is launching a 'D' version of the same luxury sedan. It is a safe assumption that the number '4' is considered a negative in________ Japan.

Give one argument for and one argument against protectionism.

Large private companies such as AT Kerney, Bain & Co., and McKinsey, along with other public sectors, are most prominent in________ countries.

Coca-Cola has adopted a short-message communication tool, similar to Twitter that is more prominent in South East Asia, to disseminate and market their soft-drink products. All of the following are likely reasons that Coca-Cola is using this local communication tool, except

To encourage using locally-produced oil from the Gulf of Mexico, the United States government applies tax to Canadian-produced oil as it crosses the border. This tax is referred to a:

All of the following would be reasons against using a social media service such as 'Vine' in India except

By 2040, it is estimated that all of the following will be part of Canada's top 10 export markets except:

What is the trade feedback effect?

Serologicals is a company that extracts antibodies from blood plasma. Those antibodies are used by Serologicals' customers to make drugs to treat rabies, to Immunize against hepatitis, and to deal with blood Rh incompatibility in a pregnant woman. It markets its products to international markets the same way that it markets them in the U.S. Serologicals is an example of a(n)________firm.

When Coca-Cola decided to build a bottling plant in Russia, they were engaged in:

The phenomenon in which a country's imports affect its exports and its exports affect its imports is referred to as

There are more than 160 WTO member countries, including Canada, accounting for more than ________percent of world trade.

A Canadian water treatment company decides to partner with a local Chinese firm and both firms will invest to create a market for a unique water treatment product. This relationship is referred to as a

In international marketing, the product strategy of selling virtually the same product in other countries is called product ________strategy.

Which of the factors below has played a key role in Dell's advertising campaign, "Take Your Own Path," in India?

The importation of cheap, short-barreled guns into the United States is prohibited, but the sale of those guns is legal. As a result Beretta, the Italian gun manufacturer and a maker of cheap, short-barreled guns, opened its own manufacturing plant in Maryland. Beretta engaged in:

Canada's trade agreements create business opportunities in global markets. They are only the beginning however. Companies have to:

A New York carwash owner wanted to open a carwash in Quebec, Canada. He hired a U.S. translator to create signage for the new venture and to design some simple Advertising. It was not until the business was opened that he learned that he should Have used________ . His French signs actually said "car bath" instead of carwash.

One of the negative side effects of a prosperous global economics is the rise of many fierce competitors, some of whom engage in _________.

According to Michael Porter, in most cases a firm that succeeds in global markets has first succeeded in ________competition.