Exam 7: Reaching Global Markets

An advertisement in North America showed a businessman giving a "thumbs-up" sign in appreciation for the great service he received from AT&T. This same advertisement was vandalized when AT&T placed it in bus stops in Russia. The most likely reason for this is because the "thumbs-up" sign _________.

The Malaysian government exchanged 20,000 tonnes of rice for an equivalent amount of Philippine corn. This international exchange is an example of:

What is the difference between cultural ethnocentricity and consumer ethnocentrism?

Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of product strategy?

Every country engages in some form of protectionism. However, protectionism has declined internationally over the past 50 years due in large part to the:

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of international product strategy?

The world's currencies are of critical importance in global marketing, and any fluctuations in________ can cause issues.

In April 2001, the Japanese government, under pressure from its farm lobby, slapped government taxes on mushrooms, leeks, and the reeds used in tatami mats that were being imported from China. Japan levied:

KFC in Japan sells tempura crispy strips. In northern England, it stresses gravy and potatoes, while in Thailand it offers fresh rice. In Holland, instead of potatoes, KFC offers customers a potato and onion croquette. In France, KFC sells pastries alongside Its chicken. KFC exhibits an understanding of and appreciation for the _ of other societies.

The Italian shoe industry has become a world leader because of intense domestic competition among such firms as MAB, Bruno Magli, and Rossimoda, which has made shoes for Christian Dior and Anne Klein Couture. This is an example of ________ in their competitive advantage as a nation.

A toy manufacturer in Canada gathers various components to their most popular toy and ships these components to a Chinese factory for final assembly. This toy manufacturer is operating through:

Figure 7-6 -According to Figure 7-6, cell "A" refers to which type of product and promotion strategy?

Global businesses, such as Motorola have recognized the importance of offering products to the 'bottom of the pyramid' socio-economic group. All of the following are features of a cell phone that Motorola offers to this group except:

Some global firms have recognized that if individuals in developing countries are provided small amounts of collateral-free capital, they can, in turn, grow successful local businesses, which may include selling products of the donating firm. These Global firms have recognized which important concept?

Those individuals that take 'living locally' to an extreme are likely experiencing:

Countries moving from an agricultural to an industrial economy are referred to as ________ countries.

When Pepsi-Co recognized there was a need for take-home bottled-water dispensing service in India, where none existed before, they proceeded to undertake a

Not so many years ago, many Canadian consumers thought Canadians who purchased Japanese-made radios, televisions, and other electronic equipment were behaving not only inappropriately, but immorally. Canadian consumers who thought buying Japanese products was wrong were exhibiting:

The German leadership in scientific and industrial instrumentation relates directly to the cluster of supporting German precision engineering suppliers. This is an example of ________in their competitive advantage as a nation.

During the 1994 soccer World Cup, both McDonald's and Coca-Cola made the mistake of reprinting the Saudi Arabia flag, which includes sacred words from the Koran, on disposable packaging used in promotions. The uproar over this misuse of ________ forced a recall of the offending items.