Exam 7: Reaching Global Markets

Indirect exporting is:

A situation where products are bought in a lower-priced country from a manufacturer's authorized reseller, shipped to higher-priced countries, and sold through unauthorized channels of distribution below the manufacturer's suggested retail price is referred to as a:

A country is directly affected by numerous factors including the government's orientation toward foreign companies and trade with other countries. This factor, known as ________can drastically affect external investment to the country.

Several of the world's largest telecommunication equipment makers, including Ericsson (Sweden), Nortel (Canada), Siemens (Germany), and 3Com (USA), formed Juniper Networks, Inc., to build devices to speed global Internet communications. Each of these firms should benefit from their:

Direct investment in international marketing means:

Three types of companies populate and compete in the global marketplace. Identify, and succinctly, describe each type.

Austria has been described as "the very heartland of European coffee culture." Austrians drink 21.5 litres of coffee per person annually. Starbucks wanted to open coffeehouses in Austria and sell Starbucks coffee there. For Starbucks, the Austrian level of coffee sophistication would be an example of:

Direct exporting is:

World trade flows to and from Canada for goods and services among nations and industries reflect________ _ .

The European Union (EU)bans the importation of hormone-fed U.S. beef and bioengineered corn and soybeans on safety grounds although Americans eat this food every day. This ban encourages consumers in the EU to buy domestic beef and products made from domestically produced corn and soybeans. This ban is an example of:

Capital Radio PLC, the United Kingdom's biggest commercial radio firm recently announced that it would cooperate with Walt Disney Co. to create a radio network for children under the age of 16. The company will broadcast to a potential audience of 25 million in the U.S.A. under the name Capital Disney. This new radio network will be created as the result of:

General Mills designed a cake mix especially for preparation in the rice cookers used by Japanese consumers. The product failed because the Japanese take pride in the purity of their rice and did not want to contaminate their cookers with another food product. This product failed, as the result of a(n)_ foresee. _ that General Mills did not

Molson Canadian recently opened an office in London, UK to implement a locally-driven marketing strategy. Molson would be considered a(n)________firm

Deregulation in which industry in Mexico represents an excellent opportunity for Canadian companies seeking to export their product?

Direct eye contact is viewed positively in North and Latin America, but viewed negatively in Japan. This is an example of:

Theodore Levitt wrote a book titled The Marketing Imagination. In the book, Levitt argues that consumers in the world over are becoming very similar in their wants and behaviours. Levitt asserts marketers should standardize their marketing strategies and activities in order to benefit from economies of scale. Levitt is encouraging marketers to adopt a________ marketing strategy.

Which of the following statements does NOT illustrate consumer ethnocentrism?

Someone who wanted to study the fact that in some nations black is a sign of mourning while in other nations white is a sign of mourning would be studying:

Almost all countries have some division of social class. The determinant factor for assigning these classes may differ from country to country. For example, in the United States the primary determinant factor for assigning social class is occupation, in India it is birthright, in China it is geographical region and education, and in Singapore it is income. These differences are best explained in terms of a country's:

A marketing anthropologist on staff at Coca-Cola frequently reviews the connection between symbols and their unique meaning to different groups of people. This staff member is studying which field?