Exam 7: Reaching Global Markets

One of the reasons why North American automotive manufacturers have been successful, despite the labour costs, has been because of which agreement?

The U.S. motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the U.S. Harley-Davidson uses:

If you wanted to set up a business importing amber from Denmark to Canada, you would have to plan on paying Canada Customs roughly 20 percent of the value of the product as a:

The EU has benefited its member nations by providing each of the following EXCEPT:

List and briefly describe the four main elements of Porter's diamond of national competitive advantage.

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

The term economic infrastructure refers to:

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France, you would be wise to use________ , whereby you have someone to translate your literature From American English to French, and then have someone else in France to translate French to American English.

The practice of standardizing marketing activities when cultural similarities exist and adapting them when cultures differ is called a ________marketing strategy.

To become leaders in the world market, countries need related and supporting industries because:

Tricon was the restaurant division of PepsiCo until it was spun off in 1997. Since then Tricon has opened 6,000 KFC restaurants abroad. It has 158 in Indonesia and more than 500 restaurants in China. All are locally owned, and the owner pays a fee to Tricon. Tricon is engaged in:

The restriction on the importing of garments made in Cambodia into the U.S. is lower for those manufacturers that allow their factories to be monitored by the International Labor Organization (ILO). These restrictions are examples of:

Figure 7-6 -According to Figure 7-6, cell "E" refers to which type of product and promotion strategy?

The reverence that Japan shows towards its elderly is an example of the nation's:

Customer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services are called ________ consumers.

Canada's fastest growing exports are services and expertise. This is creating an opportunity for Canada to export services from a variety of resource and Manufacturing sectors.

Michael Porter has identified four key elements in a nation's competitive advantage. They are demand conditions; related and supporting industries; and company strategy, structure, and rivalry; and:

Three types of companies populate and compete in the global marketplace: international firms, multinational firms, and________ firms.

Figure 7-2 -According to Michael Porter's diamond in Figure 7-2, quadrant "B" represents

Japan's sophisticated consumers expect quality in their TVs and radios, thereby making Japan's producers, such as Sony, Sanyo, Matsushita, and Hitachi, some of the world leaders in the electronics industry. This is an example of ________in their competitive advantage as a nation.