Exam 7: Reaching Global Markets

When Google tried to open an office in China to sell its web services and advertising tools, which was eventually shut down, Google was trying to engage in _________.

Which factors should a company consider in order to do a thorough cross-cultural analysis?

Companies located in Uruguay are able to trade with companies located in Argentina because of which agreement?

New Balance Athletic Shoes, Inc. claimed its shoes were "made in Canada" when actually the shoe soles and most of the uppers were made in China. The shoes were assembled in Canada but the Canadian government did not think that assembling the shoes in Canada was enough to use the "made in Canada" logo. New Balance used:

The Japanese manufacture a tractor model for rice paddies. They are smaller than most Canadian tractors and perfect for a weekend farmer who wants to tend to a small garden. The tractors are not sold in Canada through any authorized channels, yet they are available in Canada at prices below the manufacturer's suggested retail price. What is the term for how these tractors are being sold?

List and briefly describe the five strategies global companies have for matching products and their promotion efforts to global markets.

The trade feedback effect is one argument for:

Contract manufacturing is:

Tricon was the restaurant division of PepsiCo until it was spun off in 1997. Since then Tricon has opened 6,000 KFC restaurants abroad. It has 158 in Indonesia and more than 500 restaurants in China. All are locally owned, and the owner pays a fee to Tricon. Tricon is engaged in:

Which of the following statements best describes the recent relationship between the imports into Canada and the exports from Canada?

The practice of offering small, collateral-free loans to individuals who otherwise would not have access to the capital necessary to begin small businesses or other income-generating activities is known as:

Coca-Cola and Pepsi-Cola standardize their marketing activities when there are cultural similarities and adapt them when cultures differ. These global marketing strategies indicate that Coca-Cola and Pepsi-Cola are examples of ________firms.

There is a limit on imported television sets to the United Kingdom and Japanese motorcycles to Italy. These are examples of:

In a world where 70 percent of all countries do not have convertible currencies or where government-owned enterprises lack sufficient cash or credit for imports, other means of payment are used. An estimated 15 to 20 percent of world trade involves________ , the practice of using barter rather than money for making global sales.

Which of the following is an example of a demand condition?

Whirlpool sells their entry level brand as 'Maytag' in Canada and has unique commercials for it that run on TV. In China, Whirlpool refers to their entry level brand as 'Whirl-ONE,' which also has unique commercials for Chinese television. Whirlpool would be using a(n)_________ marketing strategy.

Which of the following statements about the sale of Breathe-Right strips in the international market is NOT true?

Licensing is:

According to Michael Porter's diamond of national competitive advantage, both the number and sophistication of domestic customers for an industry's product are examples of:

Canada entered into a new trade agreement that will allow for increased facilitated trade with Norway, Iceland, and Switzerland. This new agreement is known as the: